More in Beef Advocacy

Dec. 17, 2012

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Having The Beef Conversation 2

Conversations about how beef is raised are happening in our local and virtual communities, and farmers and ranchers need to be engaged....More
Dec. 17, 2012

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Country Mouse In The Big City 7

Last week, I had the opportunity to travel to New York City to accept an award for my work as BEEF Daily editor. I was featured as one of min online’s (Media Industry News) “2012 Top 15 People To Watch Under 30” list. It was quite humbling to be listed among editors from publications like Forbes, Fortune and the New York Times....More
Dec. 13, 2012

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Books & Calendars For The Holiday Season And Beyond

Looking for that last-minute gift or something to decorate the ranch office? Various organizations are offering beautiful photo books and 2013 calendars:...More
Dec. 13, 2012

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Beef Has A Great Story On The Amino Acid Taurine 1

Meat is a major dietary source of taurine, an essential human nutrient. A 3-oz. beef steak would provide 55 mg taurine, which would meet about 70% of daily taurine requirement by healthy adults. Because plants contain no taurine, abundant amounts of taurine from all kinds of meats demonstrate another important contribution that animal foods make to improving human health and well-being....More
Dec. 13, 2012

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Farm Boy Photography Winners Announced 1

Christmas is just a couple of weeks away, and it’s starting to look like it in my neck of the woods. After praying for some much-needed moisture, we finally got some in the form of snow. With about a foot of the fluffy stuff on the ground, temperatures dropping and the wind blowing, many in South Dakota and the surrounding states have experienced their first blizzard of the season....More
Dec. 11, 2012

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Vote Now For Your Favorite “Santa’s Little Ranch Helpers” Finalist 11

Christmas is a special time of year for a kid. I remember as a little girl, I would carefully make my list and write a neat letter to send to Santa. I always helped mom decorate cookies, usually ending up a mess of flour and frosting....More
Dec. 6, 2012

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Panama FTA Enhances Opportunities For U.S. Beef

Under the U.S.-Panama free-trade agreement that took effect on Oct. 31, high-quality beef cuts and variety meat from the U.S. gain more market access as a result of falling duties. It’s the latest success story for U.S. beef exports into Central America....More
Dec. 6, 2012

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Overcoming Antibiotic Resistance Is A Tough Task 2

Antibiotic-resistant bacteria is an issue that threatens to consume food animal production. According to conventional wisdom, overuse of antibiotics by animal agriculture is leading to antibiotic-resistant bugs in humans. The solution? Stop using antibiotics for non-therapeutic use in food animals. The reality, as it often does, is proving conventional wisdom completely wrong....More
Dec. 6, 2012

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YouTube Stars, The Peterson Brothers, Create New Ag Video 4

The Peterson brothers, a clan of Kansas farm boys, were made instant stars when their video called, “I’m Farming And I Grow it,” -- a parody to the popular song, “I’m Sexy And I Know It,” went viral. As a result of their clever agriculture advocacy efforts, this trio was featured on national news outlets such as FOX and The Today Show. Their creativity is on display again, with another video parody -- this time to the hit single, “Gangnam Style.”...More
Dec. 5, 2012

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Make Plans To Attend The Boilermaker In New York In 2013

Earlier this week, Jean O’Toole, representing the New York Beef Industry Council (NYBIC), spoke at the South Dakota Beef Industry Council meeting. South Dakota beef producers support promotional efforts in the state of New York, where people outnumber cattle 8-to-1, unlike my own state where cattle edge out people 4-to-1....More
Dec. 3, 2012

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Step Outside Your Pasture Gate And Get Involved 1

Today, I’m headed to my first South Dakota Beef Industry Council meeting as a member of the board of directors. I’m a representative from the South Dakota Cattlemen’s Auxiliary; as a new director, I will serve on the Budget and Executive Committees. I’m excited for this opportunity to take an active role in how our state’s checkoff dollars are used, and I hope it’s a productive meeting, where we can all work toward our main goal of promoting beef....More
Dec. 2, 2012

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Texas Beef Checkoff Debuts Mouth-Watering Blog

The Texas beef checkoff program has expanded its online presence by recently launching a blog appropriately named "BEEF Loving Texans." The blog covers all things beef, including nutrition, recipes, cooking tips, shopping ideas and much more. Readers experience the blog through posts filled with appealing step-by- step beef imagery and videos....More
Nov. 29, 2012

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Why The Fuss About Food? 11

Get into a conversation about food and you’ll quickly realize that the last thing it’s about is the food itself. American society and culture have changed, and if beef is to remain a part of the diet of this changing culture, cattlemen will need to learn that talking about food has very little to do with food....More
Nov. 28, 2012

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Social Media -- Changing The Way Ranchers Do Business 14

Yesterday, I attended the South Dakota Cattlemen’s Association’s 64th Annual Trade Show and Convention in Huron, SD. The day kicked off with an estate planning session and ended with a prime rib dinner and the entertaining theatrics of beloved cowboy poet, Baxter Black. One of the hottest topics of discussion at convention was using social media as a part of your ranch routine....More
Nov. 27, 2012

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NEW Photo Contest Celebrates “Santa’s Little Ranch Helpers” 2

I know it’s not December yet, but I’m already in the holiday spirit. I went Black Friday shopping last week and have already wrapped most of the presents to place under the Christmas tree, which we set up early to shoot a holiday beef commercial. To top it off, I have been perusing the Winter Wonderland Photo Gallery and listening to holiday tunes, as well. Now, before you say, “Bah! Humbug!” I have an exciting new holiday photography contest to announce!...More
Nov. 26, 2012

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Deadline For CAB Internship Application Approaches

Students interested in the cattle industry and communications have an opportunity to gain experience with the world's leading branded beef program. Certified Angus Beef LLC (CAB) has a year-round internship program that seeks to develop the writing talent and beef industry knowledge of its interns....More
Nov. 26, 2012

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CAB, Nolan Ryan Prove Quality, Consistency Pay

Quality and consistency pay, even in a soft economy. Just ask those involved in the industry’s most successful branded beef program, Certified Angus Beef® (CAB). The program, which began in 1978, reported record sales for a sixth consecutive fiscal year (FY) that ended Sept. 30....More
Nov. 22, 2012

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Happy Thanksgiving From My Ranch To Yours! 4

Perhaps you’re reading this blog while drinking your morning cup of joe before heading out to do cattle chores. Or, maybe you’re sitting on the couch watching the football game and catching up on your emails during commercials. You could be at a Thanksgiving cattle show. You might possibly be stuck washing dishes after your big holiday meal. Whatever you’re doing or wherever you are, if you are taking the time to read BEEF Daily on Thanksgiving, I just want to tell you that I appreciate you....More
Nov. 21, 2012

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All American Beef Battalion Serves Up A Thank You

There’s a battalion on the move. This battalion is mobilized and has a mission in mind. But these aren’t uniformed troops on foreign soil. These are people in the U.S. beef industry who are finding a way to support our brave soldiers here at home....More
Nov. 21, 2012

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Beef Is Just As Healthy As Turkey 4

If you’re watching your waistline and looking for lean alternatives, don’t ditch beef this holiday season. Chances are your Thanksgiving turkey is already thawing for the big day tomorrow, and perhaps you think a lean turkey breast is going to be the guiltless part of your big family dinner that might include sugary goodies like pumpkin pie, sweet potatoes, stuffing, gravy and cranberry sauce. But, don’t think turkey is your only healthy option....More
Nov. 19, 2012

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South Dakota Cattlemen's Holiday Beef Commercial Is Live! 1

You might recall that a few weeks ago I talked about preparing to shoot a holiday commercial promoting beef. The television commercial will air on KELO in Sioux Falls, SD, in the weeks leading up to Christmas. The South Dakota Cattlemen’s Auxiliary (SDCA), of which I’m a member, spearheaded the project, and it was paid for by the beef checkoff and the South Dakota Beef Industry Council. I’m excited that the finished project is now complete, and you can check it out on today’s blog!...More
Nov. 19, 2012

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Caption This Photo For A Chance To Win A Copy Of “Big Sky Boots” 185

Thanksgiving is this week, and if you’re like me, you’re busy preparing for the big holiday with family. It’s a time to be thankful for our many blessings in life and to show our appreciation for one another. This week, I’m thankful for the growing community on this blog. It’s thanks to your loyal readership and thoughtful comments that make this blog so great!...More
Nov. 15, 2012

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U.S. Farmers & Ranchers Alliance Names Nine Finalists For Its Faces Of Farming & Ranching Search

Today at The Food Dialogues℠ : New York, the U.S. Farmers & Ranchers Alliance (USFRA) announced the finalists of its Faces of Farming and Ranching program, a nationwide search launched earlier this summer to help put real faces on agriculture. Chris Chinn (MO), Will Gilmer (AL), Daphne Holterman (WI), Brenda Kirsch (OR), Tim Nilsen (CA), Eric McClam (SC), Katie Pratt (IL), Bo Stone (NC), Janice Wolfinger (Ohio) were all named program finalists....More
Nov. 14, 2012

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Troops Enjoy MSU Beef Donated By Beef Council

National Guard troops stationed in Afghanistan enjoyed a taste of home when the Mississippi Beef Council sent them a special care package....More
Nov. 11, 2012

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Filming A Holiday Beef Commercial 1

I am a member of the South Dakota Cattlemen’s Auxiliary, which does beef promotions throughout the year. We donate beef roasts to food pantries for families at Thanksgiving; we hand out beef sticks at baseball tournaments and other sporting events; we give away Beef Bucks; we donate books to schools; and we support the National Beef Ambassador Program....More