More in Beef Advocacy

BEEF magazine will host its annual beef seminar at the 2013 World Ag Expo in Tulare, CA, on Wednesday, Feb. 13, 2013. Make plans to attend. And keep reading for details on a new contest, where readers can win enter to win one of three limited-edition, signed and numbered western art prints!...More

I felt really good about the overall response to the Dodge Ram commercial that ran during last Sunday’s Super Bowl. I think the major part of America saw the commercial as it was intended – a celebration of American farmers and the ideals they embody. These are ideals that the vast majority of Americans still identify with and aspire to....More

I have to admit that I didn’t really understand the lure of Facebook. Even now, my understanding of how to use it is minimal. However, I’ve gotten to know some people in a far more meaningful way. And I’ve gotten reacquainted with old friends, and even a few distant family members who I simply failed to keep up with....More

Is there an app for that? These days, no matter what you’re looking for, chances are there’s an app for it. Take, for example, BEEF’s app for the 2013 Cattle Industry Convention in Tampa, FL. You can download it here. You won’t miss a second of the action with this great app to help you out. Who is all going to be in Florida?...More

It seems the tide is turning when it comes to consumer attitudes about health. Granted, the USDA’s new food guidelines restrict animal proteins and have drastically limited servings in school lunch programs, but on a bright note, nutritionists are starting to tout the positive benefits of meat in the diet....More

You can’t understand a person until you’ve walked a mile in their shoes, the old saying goes. It’s an adage that can be applied to our conversations with our vegetarian and vegan counterparts, who have foregone animal products in their diet for a multitude of reasons. While we are sometimes polar opposites, it’s the 95% of folks we need to appeal to -- those who are on the fence about eating meat in their diets and feeling good about it....More

Yesterday, I wrote about losing weight by skipping diet plans and just eating healthy, nutrient-dense beef. While the saying, “abs are made in the kitchen, not the gym,” applies well here, in that if you’re diet is in line, your waistline will follow, the second component to living a healthy lifestyle is being active....More

Did you make a resolution for 2013? I heard a statistic on the news the other day that, while 45% of folks make new year resolutions, only 8% stick to those resolutions. The report also said that most give up their goals within the second week of the new year....More

Perusing social media sites over the weekend, I stumbled upon a link to this great video asking folks on the streets of New York, Los Angeles and Chicago questions about agriculture and where their food comes from. The video was created by the America’s Farmers campaign, found at americasfarmers.com....More

2013 is a big year for me. It will mark my fifth year of blogging for BEEF magazine. It’s hard to believe five years have passed by so quickly. I was a college senior when I interned with the magazine and helped develop the idea of adding a blog to the website. Five years later, our online community has grown to almost 40,000 subscribers of the BEEF Daily newsletter and about 225,000 monthly page views on beefmagazine.com. In fact, in 2012, our total page views on beefmagazine.com numbered 2.7 million, an increase of 500,000 over 2011!...More