More in Beef Advocacy

Today is Monday, and for many, it’s a day to go meatless. College campuses across the country have adopted the Meatless Monday routine, offering vegetarian lunches to kick off the students’ school week. To counteract this trend, many college students are fighting back, promoting the importance of animal protein in the diet....More

A new beef checkoff study is evaluating Millennials, which consists of 80 million people in the U.S., or one-fourth of the population. The study revealed that “this generation really enjoys beef, but they also have some beef issues, many of which relate to consumer education.”...More

Calving season is underway at our place. That means 2 a.m. checks, weighing and tagging calves, bedding the barn for calving cows, hauling water, and mucking out the stalls; in other words, general exhaustion....More

With more than 200 entries in our “Winter On The Ranch” photo contest, it was hard to narrow it down to 15 finalists. With the help of 265 readers, our finalists were evaluated and two rose to the top. It’s time to announce our winners!...More

One in eight Americans goes to bed hungry each night, including one in every four children. The number of Americans who are dependent on food stamps has increased by 70% since 2007. While America’s obesity epidemic continues to escalate, so do poverty and hunger issues in this country. With this in mind, I’m extremely disappointed with the Louisiana State Health Department, which forced a homeless shelter to destroy $8,000 worth of venison donated by a hunter organization....More

With the snow, cold temperatures and biting wind, I’m impressed that we received a record number of entries in our “Winter On The Ranch” photo contest! With more than 200 photographs to sort through, our editors had the tough challenge of choosing their top picks, and after much deliberation, we have narrowed it down to 15 finalists....More

We all care about what we eat, and we’re all increasingly concerned about our health and the effects of our diet as well. With consumers increasingly removed from first-hand knowledge and experience with production agriculture, they’re very vulnerable to agenda-driven smears and misinformation presented as fact....More

A friend recently became ill while away from home and went to the local hospital for treatment. When the attending physician learned my friend was involved in beef production, he said, “You agriculture guys use 80% of all antibiotics. No wonder we have so much resistance!” My friend was dumbstruck....More

There’s nothing more candid and sweet than talking with a child. Their innocence is palpable, and their eagerness to learn is great. As an author of a children’s book, “Levi’s Lost Calf,” I have the great privilege of speaking at classrooms and libraries across the country. Last week, while I was in California to speak at the World Ag Expo, I had the opportunity to read my book to more than 1,500 K-6 graders in the Visalia area, thanks to my sponsors, the Tulare County CattleWomen....More