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  • Sep 17, 2015

    Has the anti-livestock camp gone too far? 2

    The anti-livestock, anti-meat and environmental camps came together this week to release a report designed to shame restaurants into adopting a no-antibiotics policy for their menu items. Did they shoot themselves in the foot?...More
  • Sep 14, 2015

    How the checkoff is promoting beef through the 30 Day Protein Challenge

    The beef checkoff is funding the 30 Day Protein Challenge, a fun, motivational way to encourage consumers to eat more protein throughout their day to build muscle and reduce fat. Check out the protein challenge and think about signing up to learn more about this checkoff promotion....More
  • Sep 3, 2015

    New study shows how beef is a health food for women

    A new study proves that beef’s rich amino acid profile can reduce arterial stiffness, improve central blood pressure and treat and prevent heart disease in women. Check out this post and share on social media to help spread the word....More
  • Sep 2, 2015

    Chipotle facing lawsuit for GMO-free claims 3

    Chipotle is in hot water again — this time for claiming the chain is GMO-free, despite serving several items that would come from GMOs. The popular burrito chain is being sued for its claims, and Chipotle says it will contest the lawsuit....More
  • Aug 25, 2015

    3 ways the beef industry could better market beef jerky 2

    In the last five years, consumers have regained their interest in purchasing beef jerky and other meat snacks. Here are three reasons behind the renewed interest and strategies for how the beef industry can better capitalize on this market trend....More
  • Aug 24, 2015

    How HSUS is attempting to ban bacon & eggs in Massachusetts 9

    The Humane Society of the United States has introduced a ballot measure in Massachusetts to ban the sales of pork and eggs produced from modern facilities. This doesn’t bode well for both farmers and consumers. Here’s what you need to know....More
  • Aug 13, 2015

    4 advocates share their stories through blogs, videos & overcoming adversity

    Looking for some good reads this morning? Check out today’s blog post, which includes a farmer video to the song, “Whip Nae Nae,” two photography blogs on shipping cattle, and the inspirational story of a 4-H kid overcoming adversity. Here are four items worth checking out today....More
  • Aug 11, 2015

    Why agricultural education is desperately needed in elementary schools

    Whether it’s volunteering at a state or county fair petting zoo or reaching out to elementary schools and sharing your agricultural stories in a classroom visit, educating our nation’s youth about where their food comes from should be a top priority....More
  • Aug 10, 2015

    Why ranchers have more clout than Dr. Oz 1

    This week, let’s take some notes from the 4-H Character Counts program and use trustworthiness, respect, responsibility, caring, fairness and citizenship to build strong relationships with our consumers and edge out ag-bashing, televised celebrities like Dr. Oz....More
  • Aug 3, 2015

    With expansion comes the responsibility to advocate

    A 2% increase in the nation’s cowherd numbers indicates optimism is abundant in the beef cattle business. As new opportunities arise, producers have the responsibility to advocate for the industry and correct misconceptions and lies spread by the Humane Society of the United States. ...More
  • Jul 29, 2015

    Why reaching out to Northeast consumers is key for boosting beef demand

    Nearly 70 million people call the Northeast home; however, only 3% of the beef checkoff dollars are collected in that region. As a result, the Northeast Beef Promotion Initiative (NEBPI) was created to channel beef checkoff resources to promote beef in that area. Find out how NEBPI is promoting beef to urban consumers in today’s blog....More
  • Jul 27, 2015

    How youth Beef Ambassadors are tackling hot industry topics

    The National Beef Ambassador Program is training youth spokespersons to advocate for the beef cattle industry. These youth advocates need support, whether it’s through sponsorships, volunteerism, or mentorship. Find out why these ambassadors are so effective at promoting the beef industry....More
  • Jul 22, 2015

    Peterson Brothers share message with 4-H kids about ag advocacy 1

    As county fair season gets underway, let’s remember to instill the six pillars of Character Counts in today’s youth — responsibility, respect, trustworthiness, fairness, caring and citizenship. Perhaps one more pillar needs to be added to the 4-H program, which encourages 4-H youth to become leaders as adults; that pillar would be “advocacy.” Kansas farm boys, the Peterson brothers, share why advocacy is so important at an Oklahoma 4-H event....More
  • Jul 21, 2015

    Satirical video sparks debate with Congress about healthy school meals

    The nation’s school lunch program needs an overhaul, and the American Heart Association has created a satirical video to jumpstart conversations on this topic. Check out the video, plus see photos of school lunches from around the world....More
  • Jul 20, 2015

    4 ag reads to kick off your Monday morning

    From defending feedlots, to taking on Chipotle, to 4-H parents tackling county fair week and keeping kids busy on the ranch during summer, here are 4 agricultural reads worth reading this morning....More
  • Jul 14, 2015

    3 ways Team Beef runners are making an impact

    Team Beef members are great at promoting beef as a part of a healthy, active lifestyle to athletes and millennials. Here are three ways they are making an impact....More
  • Jul 13, 2015

    Are retailer demands taking money from your pocket?

    Retail giants recent announcements on animal welfare magnifies the vexing question about if and when producers will develop a system to identify and retrieve the value of management information and individual cattle history as an asset separate from the cattle that produce the beef....More
  • Jul 13, 2015

    Are beef producers prepared to defend GMOs? 8

    Is consumer fear of GMOs an issue for beef producers? If so, how should the beef community respond? Today’s blog explores the issue and what beef producers can do to prepare for questions about GMOs in livestock feed....More
  • Jul 2, 2015

    2015 barbecues will cost $68.22, says Rabobank; PLUS: 4 food safety tips for summer grilling

    With Independence Day just two days away, here are some stats on what the weekend festivities might cost you. Plus, four tips for keeping safe at summer barbecues....More
  • Jun 29, 2015

    Prime Time Gala raises money to fight hunger; PLUS: 15+ photos from the event

    More than 49 million Americans struggle to put food on the table. Here is how South Dakota cattlemen are joining together to fight hunger, promote beef and offer better protein options like meat, dairy and eggs to put on the dinner table....More

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