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  • May 28, 2014
    video

    Meat Market Update | Daily Choice Cutout Ends Week $6 Higher

    Ed Czerwien, USDA Market News reporter in Amarillo, TX, provides us with the latest outlook on boxed beef prices and the weekly cattle trade....More
  • three articles about beef and McDonald's
    May 28, 2014
    blog

    3 McDonald’s Headlines Worth Reading, The Good, The Bad & The Ugly 2

    Seeing the golden arches of McDonald’s can elicit different responses in different people. The burgers are famous around the world for being affordable and tasty, yet for years, critics have propagated rumors about the healthfulness and safety of this fast-food establishment’s fare, blaming America’s obesity epidemic on the Big Mac....More
  • May 27, 2014
    blog

    SHARE THIS: 5 Tips To Grill The Perfect Steak

    I recently read an article in the New York Times entitled, “Steak That Sizzles On The Stovetop” by Julia Moskin. In the article, Moskin admits that cooking steak is kind of intimidating to people for many reasons -- the cost, the challenge of cooking it just right, and the popular warnings from nutritionists saying that red meat is bad in the diet....More
  • May 26, 2014
    blog

    Happy Memorial Day; PLUS: Beef Recipes To Jazz Up Your Holiday Grilling

    It’s Memorial Day weekend and, for a lot of folks, it’s time for recreational tasks like cleaning up the boat to head to a lake somewhere to enjoy the sunshine and relax on the water. For my family, as well as many other ranchers, Memorial Day weekend is the time when we move pairs to pasture, so we’re spending the three-day weekend sorting pairs, vaccinating and fly-tagging calves, pouring cows and hauling them to summer grass....More
  • May 5, 2014
    blog

    3 Ways To Celebrate May Beef Month

    The month of May brings a lot of fun things on the ranch. It’s time to breed cows, make plans for summer grazing, haul cow-calf pairs to pasture, plant corn and get to work in my garden. The warm weather is a nice prelude to the upcoming summer months, and spring showers are more than welcome. Perhaps one of the best parts of May is that it’s Beef Month. Here are three ways to celebrate this month of beef....More
  • Apr 23, 2014
    blog

    Report Says Organic Label Isn’t All It’s Cracked Up To Be 23

    A new report concludes that organic food is neither safer nor healthier than conventional food, and accuses the organic industry of using misinformation to market the label....More
  • Apr 10, 2014
    blog

    Chicken Is Just A Carrier For The Taste Of The Special Sauce 8

    I’d forgotten just how tasteless and bland chicken on its own really is. The reason we in the beef industry talk about price so much is because the threat from chicken is on the price front. Chicken, however, certainly can’t compete with beef on the taste front....More
  • Apr 7, 2014
    blog

    Where’s The Beef In School Lunches? 17

    A few weeks ago, I blogged about my sister’s frustration with the school lunch program on the first day a meatless menu was offered in her school cafeteria. Since that post, I received many emails from individuals who have also had some experience in the new school lunch program changes, and it appears there are some individuals working to make sure beef stays in schools. However, the reviews are definitely mixed with how well these meals are going over....More
  • Mar 26, 2014
    blog

    3 Ways Beef Made Headlines Again This Week 1

    Beef has been demonized for far too long. It appears that public perceptions are slowly changing, which is good news for cattlemen who rely on consumers to keep loving and purchasing beef products. Step aside beef naysayers, research is calling “bull” on your negative viewpoints. Here are three ways beef has made the news things week....More
  • Mar 20, 2014
    blog

    4 Ways That Animal Fats & Proteins Were Championed This Week 7

    Red meat and dairy products have been demonized for quite some time by certain nutritionists, the media and USDA’s food guidelines. However, consumer perceptions of animal proteins and fats seem to be slowly shifting. Here are four positive stories on meat and dairy that made the news this week that lead me to believe that perceptions are trending in our favor....More
  • Mar 18, 2014
    blog

    Forget Chipotle’s Negativity; Culver’s Champions For Animal Ag 16

    The animal agriculture community has been up in arms recently about Chipotle’s latest marketing stunt -- a video series entitled, “Farmed and Dangerous.” The humorous series uses modern animal agriculture as the target, and an exploding cow is the punchline....More
  • Mar 13, 2014
    blog

    How Should Ag Respond To Chipotle's Negative Campaigns? 18

    Reader, Wayne Vanderwert, doesn’t agree with my stance on Chipotle's marketing strategies and took the time to write me about his thoughts. In essence, he thinks my complaints against Chipotle are unwarranted because the chain is just taking advantage of a consumer-driven niche, and it’s a production opportunity that beef producers should work to fill rather than condemn. What do you think? How should animal agriculture really be responding to Chipotle's tactics?...More
  • Mar 6, 2014
    blog

    Is Beef Now A Luxury Item Rather Than A Budget Meat? 7

    As beef prices skyrocket, how will our consumers be able to afford our product, and what does that mean for beef producers?...More
  • Mar 4, 2014
    blog

    Misinformation Creates Fear For Ground Beef 12

    Should consumers worry about the safety of their ground beef? Of course not. Here are the facts....More
  • Feb 12, 2014
    blog

    A Visual To Add To Your Arsenal About Hormones & Beef 31

    Today’s blog addresses the common misconception that beef is full of hormones, causing early onset puberty in young girls....More

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