More in Cattle Marketing

  • Oct 4, 2012

    Marketing Predictions Will Take Some Time

    Whether via DNA selection, process and genetic verification, other means of information exchange or other technologies, the industry is becoming more adept at being able to describe and document value in cattle. And that will accelerate the shift away from commodity marketing of cattle....More
  • Oct 2, 2012

    USMEF Shares Its Beef Export Outlook

    Beef exports play a pivotal role in the pricing mechanisms that ultimately put money in cattlemen's pockets. The U.S. regained its status as world’s largest beef exporter last year, and the future looks bright with the promise of more growth as a result of further liberalization of markets in Japan and Taiwan to U.S. beef....More
  • Sep 21, 2012

    2012 Beef Calf Prices Should Be Equal To 2011

    By now, drought has forced some ranchers to sell some cows and/or wean early; others have already priced their 2012 calves. We all have one thing in common – we’re all trying to figure out this cattle market. That said, here is my current analysis on marketing 2012 calves....More
  • Sep 7, 2012

    Industry Groups Head Back To The Courts

    An R-CALF lawsuit against the World Trade Organization isn't expected to be as involved or expensive as its failed Canadian dumping action lawsuit, and any victory largely would be symbolic. With hundreds of billions of dollars in trade at stake, the U.S. isn't about to withdraw from the WTO. Nor would there be an iota of political support to do so....More
  • Aug 28, 2012

    Your Herd’s Economic Base Will Determine Your Drought Strategy

    Each ranch operator must figure his herd’s economic base when launching a drought management plan. And in many parts of the country, a drought management plan is a necessity today....More
  • Jul 25, 2012

    29 Top Value-Based Marketing Alliances

    Here are the latest listings of the U.S. beef industry’s top value-based marketing alliances for cattle and calves. This 2012 edition is the 15th annual listing by BEEF magazine and includes a total of 29 programs categorized by consumer-based programs and calf-based programs....More
  • Jul 25, 2012

    Industry’s Future Is In Sector Collaboration 1

    There’s exponentially more vertical cooperation today than there was then, everything from branded beef programs and special feeder cattle sales to a slew of value-based grids for fed cattle. But the current industry is less a series of supply chains sorting out product that doesn’t fit added value programs and more of a central channel sorting in products that do....More

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