More in Marketing

  • Apr. 13, 2012
    blog

    The Big 5 Management Areas 5

    The five big management areas of beef production are nutrition, animal health, reproduction, genetics and marketing. Of course, cost optimization, grazing management, labor, strategic planning, understanding industry trends and issues, and helping to build a more accurate vision of the future, are important as well. But if you’re not concentrating and improving on the first five, your longevity in the business is at risk....More
  • Mar. 28, 2012
    blog

    Environment For Cowherd Expansion Is Very Favorable

    Economic theory suggests that when a major input cost goes up, the industry utilizing that input reduces its production. That’s exactly what happened to the beef industry in the biofuels era – high corn prices led to a lower national beef cowherd....More
  • Mar. 28, 2012
    blog

    Managing For Margin More Important Today Than Ever

    “Most of my life I made a living trying to figure out which way the markets would move and to what degree; and I was pretty successful at it,” John Rakestraw said at the recent Mid-South Stocker Conference....More
  • Mar. 8, 2012
    blog

    Cattle Market Finally Takes A Breather

    After last week’s record fed prices and new highs on the futures market, the futures market sharply declined this week, bringing fed cattle prices along with it....More
  • Feb. 23, 2012
    blog

    Seven Expansion Strategies For Cow-Calf Producers 2

    Given the prospect of increasing beef prices, a key current question for ranchers is whether herd expansion is warranted? Back in the days of predictable cattle cycles, I would give an emphatic “yes,” but it’s a more difficult question to answer in today’s biofuels-driven “new normal.”...More
  • Feb. 16, 2012
    blog

    Chipotle Demonizes Agriculture In Commercial On Grammy Telecast 14

    As I watched Taylor Swift tickle the banjo, Chris Brown dance across the stage, and Adele graciously accept her six Grammy awards on Sunday night’s program, I wasn’t expecting to be hit with a political agenda. That’s exactly what happened when Willie Nelson started crooning a sad song to accompany a very demonizing animation of animal agriculture....More
  • Feb. 9, 2012
    blog

    Factoring Risk into the Equation 2

    I spent the last week attending bull sales and talking to commercial producers; the excitement in the marketplace is palpable. In view of historical relationships, if calves are going to bring $1,000 each, then prices of $1,500 for replacement females, $2,500 for bred heifers, and $5,000-$6,000 for bulls aren’t out of line....More
  • Feb. 9, 2012
    blog

    America’s Beloved Beef Celebrated In South Korea 1

    The steaks are sizzling in South Korea, where consumers have a taste for American beef that they can’t get enough of....More
  • Jan. 27, 2012
    blog

    My Hope For More Beef Industry Records

    We’re one month into 2012 but it’s not too late for me to share my wish list for the U.S. beef industry for this year. Topping my list, as you might expect, is my hope that Americans continue to support beef as much as they did last year. For we all know that demand, not supply, will determine how high beef and cattle prices go this year. My other wishes for 2012, in no particular order, include:...More
  • Jan. 17, 2012
    blog

    Spin The Wheel For Beef 1

    Wheel Of Fortune is an iconic television game show with a viewing audience of more than 26 million people daily. When Bob and Nancy Montross, ranchers from DeSmet, SD, and founders of South Dakota Beef Bucks, were offered the opportunity to feature their VISA cards on the nationally televised show, it was a chance of a lifetime to highlight beef in front of America....More

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