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  • Aug 19, 2014

    5 Headlines That Celebrate Stock Show Kids

    Ranch kids get to grow up with cattle, horses and wide open spaces in their backyard. This playground offers lots of opportunities to learn important life lessons, make memories and have fun, too. Here are five headlines that celebrate these kids....More
  • My cousin Mikayla, sister Laura, cousin Kristin, and I after baling hay
    Aug 11, 2014

    My Good Old Days Were On The Farm 2

    From feeding to baling, and planting to training, my cousins, siblings and I always found ways to turn hard work into fun challenges. These memories, among many others, were the simple pleasures and privileges of being a farm kid that I will cherish forever....More
  • Aug 11, 2014

    Muck Boots Keeps Stepping In The Muck On Social Media 18

    Muck Boots is in hot water with its agricultural customers on social media over a fundraiser for HSUS. Here is an update on the company’s response to the online uproar....More
  • humane society of the united states loses charity rating
    Aug 7, 2014

    How Charity Navigator Knocked HSUS Down A Peg Or Two 20

    The Humane Society of the United States is in hot water with Charity Navigator, losing its charity rating and getting put on “donor advisory” status. We must continue to spread the word about HSUS, a wolf in sheep’s clothing, which manipulates consumers and targets animal agriculture....More
  • new babies for BEEF staffers
    Aug 6, 2014

    Two New Babies Welcomed By BEEF Staffers In 2014 1

    It’s time for Los Ninos at BEEF magazine. Amanda Radke and Jamie Purfeerst both welcomed new additions this springs....More
  • muck boots HSUS controversy
    Aug 6, 2014

    Muck Boots Fires Up Aggies On Facebook 15

    Muck Boots posted on Facebook about a fundraiser to benefit the Humane Society of the United States, and the agricultural industry responded. Was it a win for farmers and ranchers?...More
  • Aug 5, 2014

    Who Are Your Favorite Beef Bloggers? Plus: 10 Great BBQ Bloggers On Twitter 9

    Social media has enabled ranchers to connect with consumers. Through online platforms, people can exchange recipe ideas, view photos of farms and ranches, and make connections from pasture to plate. Here are 10 great barbecue bloggers, and we’re compiling a list of our favorites on Twitter and Facebook, as well. Join in and help us complete our list of beef’s best advocates....More
  • how drones will change ag privacy
    Aug 4, 2014

    How Drones May Change Food Production, From Pasture To Plate 9

    An investigative journalist is raising money to fly drones over feedlots. What are the implications for beef producers, and how can the industry protect its privacy while also being transparent to consumers?...More
  • state fair season
    Jul 29, 2014

    What’s The Best Thing About Fair Time? PLUS: 6 State Fair Reads You’ll Love 3

    Fair time is finally here, and it’s a great time to watch livestock shows, eat junk food, catch a concert, spend quality time with family, and enjoy visiting with friends. This week’s poll asks, “What’s the best thing about fair time? Plus, I’ve rounded up six state fair blogs you might enjoy reading....More
  • Jul 23, 2014

    Happy Trails, James Garner 4

    The beef industry has had a number of prominent pitchmen since the checkoff was initiated a quarter-century ago. Most have been a success in drawing consumer attention to the beef story – Sam Elliott, Robert Mitchum and James Garner come to mind. And there was at least one fumble – model/actress Cybil Shepherd. After pocketing a tidy sum to promote beef, Shepherd claimed in a woman’s magazine that one of her beauty secrets was not eating red meat....More
  • Jul 21, 2014

    Why Ranchers Should Care About The Documentary “Cowspiracy” 135

    A new documentary entitled, “Cowspiracy,” paints the beef business in a very negative light, citing cattle as the sole reason we have sustainability issues on our planet. Ranchers will need to “beef” up on their beef production facts to help balance out the conversation about sustainability and animal agriculture....More
  • miranda lambert & carrie underwood differ on farming support
    Jul 17, 2014

    Miranda And Carrie – Which One Holds 'Somethin’ Bad' For Ranchers? 22

    Country music sensations Miranda Lambert and Carrie Underwood have a few things in common. However, there’s one big difference between the duo -- their choice of animal welfare charities....More
  • Jul 16, 2014

    4 Feel Good Stories: Peterson Bros, Steer Auction, Burger Facts & Ranching Memories

    Too often, beef is portrayed in the media in a negative light, so it’s always nice to see positive stories make the headlines. Here are four stories that celebrate animal agriculture....More
  • lessons learned from showing cattle
    Jul 15, 2014

    Showing Cattle Is More Than Ribbons And Banner 3

    When it comes to showing livestock, an individual not only reaps physical reward at shows, but more important, gains underlying skills that will never be replaced....More
  • Jul 15, 2014

    5 Ways Rodeos Can Help Connect City & Country 6

    Rodeos are a public arena to showcase rural America. Cowboys and cowgirls, make sure to put your best foot forward at these events, so our consumers continue to respect and appreciate farmers and ranchers. Here are five ways rodeos can help to connect city and country....More
  • Jul 10, 2014

    12 Reasons You Should Be Proud To Be A Hard Worker 4

    “Dirty Jobs” host Mike Rowe shares his SWEAT Pledge, as part of a $1 million scholarship fund to get Americans back to work. The pledge is one that ranchers follow every day, and I think you’ll appreciate the advice Rowe gives....More
  • Jul 9, 2014

    What Can Ranchers Learn From A Hunting Cheerleader? 6

    Hunting has been in the crosshairs of mainstream news lately as a result of hunter Kendall Jones posting images on Facebook of her big game hunts; the photos were later banned from the social media site. The images caused a heated debate about hunting, conservation and eating meat. I believe ranchers can learn a few lessons from this debate to better represent meat production online....More

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