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  • May 2, 2012
    blog

    Veganism Book For Kids Goes Too Far 10

    “Vegan Is Love” is the title of a new children’s book by Ruby Roth. While I grew up on innocent Disney fairytales, the Bernstein Bears, and the Laura Ingalls Wilder series, Roth introduces young people to the horrors of eating meat, and she goes way too far in the process....More
  • May 2, 2012
    video

    Maddux Ranch Wins BIF Commercial Producer Of The Year Award

    The Maddux family has been ranching in the Nebraska Sandhills for four generations. Along the way, they learned a thing or two about innovation and genetic improvement, which earned the Wauneta, NE operation the honor of being named the 2012 Beef Improvement Federation Commercial Producer of the Year....More
  • Apr. 18, 2012
    blog

    Hunger Games’ Jennifer Lawrence No Fan Of PETA 5

    If you haven’t heard of the Hunger Games trilogy, I encourage you to get out from under the rock you’ve been hiding. The first book in the series, written by Suzanne Collins, was recently turned into a box office hit -- scoring the third-highest opening weekend ever with $152.5 million, following hits like Harry Potter and the Sorcerer’s Stone and The Dark Knight. So, what does this have to do with the cattle business? Well, for once, a Hollywood starlet is on our side, and she has the potential to be a huge influencer in the years to come....More
  • Apr. 15, 2012
    blog

    Stand Up For Agriculture! 7

    Texas A&M student Jasmine Dillon offers some food for thought in an articulate explanation of agriculture and how it impacts our daily lives. Created in response to a Yahoo! report that said agricultural careers such as animal science and horticulture are useless, Dillon gives a no-nonsense report of how farmers and ranchers are more than cowboys in the wild West; they are scientists, nutritionists and engineers -- working to increase food production and improve water quality around the world....More
  • Apr. 9, 2012
    blog

    Will You Buy A Soldier A Steak? 2

    I’m thankful to have the freedom to pursue my dreams here in the U.S. For that I give thanks to the men and women in our military, who make great sacrifices to protect my freedoms. Too often, these individuals are taken for granted, and we can always do more to say thanks. That’s why I’m so proud to support the All-American Beef Battalion (AABB), a non-profit organization committed to thanking the troops with American beef....More

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