The beef industry has had a number of prominent pitchmen since the checkoff was initiated a quarter-century ago. Most have been a success in drawing consumer attention to the beef story – Sam Elliott, Robert Mitchum and James Garner come to mind. And there was at least one fumble – model/actress Cybil Shepherd. After pocketing a tidy sum to promote beef, Shepherd claimed in a woman’s magazine that one of her beauty secrets was not eating red meat....More
The heat of summer if fully upon us in many parts of the country. And that has both cattle and cattle producers seeking a cool spot to get out of the heat and humidity. Here are some trending news headlines on heat stress, livestock handling, ag gag laws and more.
A new documentary entitled, “Cowspiracy,” paints the beef business in a very negative light, citing cattle as the sole reason we have sustainability issues on our planet. Ranchers will need to “beef” up on their beef production facts to help balance out the conversation about sustainability and animal agriculture....More
The wholesale market continues its bull surge, but Livestock Market Information Center (LMIC) Director Jim Robb says it looks like the market may start pulling back a bit, reports the Oklahoma Farm Report. Read more about this and other beef headlines here.
The publication of Kenneth Eng’s book, “Started Small & Just Got Lucky,” will coincide with the 2014 Kenneth & Caroline McDonald Eng Foundation Symposium, which is set for Sept. 18-19 at the Embassy Suites – Riverwalk in San Antonio, TX....More
Rodeos are a public arena to showcase rural America. Cowboys and cowgirls, make sure to put your best foot forward at these events, so our consumers continue to respect and appreciate farmers and ranchers. Here are five ways rodeos can help to connect city and country....More
“Dirty Jobs” host Mike Rowe shares his SWEAT Pledge, as part of a $1 million scholarship fund to get Americans back to work. The pledge is one that ranchers follow every day, and I think you’ll appreciate the advice Rowe gives....More
Michele Payn-Knoper is a leading farm and food advocate who works to connect the farm gate with the consumer plate. With 98.5% of the U.S. population today living off the farm, she encourages farmers and ranchers to connect with consumers’ “hot buttons” and speak their language....More
The tight slaughter cattle supply have reduced the total supply of beef at a time when demand has been good. The last six weeks that included three major grilling holidays are always very important to the beef market....More
It’s July and that means summer is fully upon us. But the weather and the market have made the summer of 2014 a remarkable and interesting time. Here is a roundup of headlines to inform and entertain you.
Hunting has been in the crosshairs of mainstream news lately as a result of hunter Kendall Jones posting images on Facebook of her big game hunts; the photos were later banned from the social media site. The images caused a heated debate about hunting, conservation and eating meat. I believe ranchers can learn a few lessons from this debate to better represent meat production online....More
The annual 4C Summit brings together hundreds of beef and dairy producers and their spouses to hear how successful entrepreneurs in other industries address and solve problems. The sponsors, Elanco and MICRO, say the purpose is to provide a unique leadership-building experience to their top customers
I do a fair amount of recreational reading, by which I mean reading that it isn’t related to my job. My wife likes to kid me that my reading subjects aren’t all that recreational, because it mostly revolves around autobiographical history....More
It may be the week leading up to July 4, but that doesn’t mean the news is cooling off. Here’s a roundup of headlines to interest and entertain you as you prepare to fire up the grill for Independence Day.