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  • Mar 20, 2014

    I Love Tournament Time But I Hate Ranching’s March Madness

    When anyone in America hears the phrase March Madness, most everyone instantly thinks of college basketball and the excitement of the big annual national tournament. If you’re a rancher, it’s more about crazy, frustrating weather, wild markets and trying to outguess the prognosticators....More
  • Mar 17, 2014

    Talking Technology With Non-Technical Consumers 9

    The debate surrounding how the beef industry should respond to activist attacks has been going on for quite some time, and it seems we're no closer to finding an answer. But that doesn't mean we shouldn't keep asking the question....More
  • Mar 17, 2014

    Contest Entrant Tells Why Her Roots Are Deep In Ranching 1

    It’s hard to believe March is half gone, but it’s finally starting to feel a little bit like spring. For many ranchers, these days are filled with calving out cows. In fact, I’m already looking ahead to this summer, turning pairs out to pasture and haying season. You can’t blame a girl for wanting to fast-forward through the mud and muck of springtime and start enjoying long, hot summer days with lots of sunshine!...More
  • Mar 13, 2014

    What Can Growers Of Delicious Beef Learn From Growers Of Delicious Apples? 3

    I’ll never forget the illustration that Jim Gosey, formerly the University of Nebraska Extension beef specialist, once presented at a meeting long ago. Gosey talked about the apple industry and related how the Delicious variety of apple once dominated that industry in market share. Its growers were committed to maintaining that position and thus listened to what the consumer wanted. They developed the perfect color and shape (perfect for sitting on the teacher’s desk), and gave it that cool crisp sound when it’s split....More
  • Mar 13, 2014

    There Is No Magical Cow Size That Guarantees Profitability 12

    I had several people this week dispute my statement from last week that biological efficiency doesn’t vary among the accepted range in mature size in the industry (“The Bearish Math On The Beef Industry Doesn’t Add Up”). The bottom line is that maintenance costs rise as mature size increases, but it’s not a 1:1 relationship. In fact, the general rule of thumb is that maintenance costs are calculated by taking mature size to the .7 power....More
  • Mar 10, 2014

    What Does HSUS & The Hunger Games Have In Common? 7

    Partnering with the Humane Society of the United States (HSUS) is a lot like joining an alliance in the Hunger Games. If you’ve seen the movie or read the books, you know that each district in this imaginary world has to sacrifice a boy and a girl tribute to play in the Hunger Games, which ultimately results in the tributes killing one another until only one remains....More
  • Mar 9, 2014

    Despite Record Prices, Push The Pencil For The Best Selling Option

    Current corn prices are lowering cost of gain, and current marketing buy/sell margins are putting upward pressure on breakeven cost of gain. Be sure to use a sharp pencil in making your post-weaning marketing plans for your 2013 calves....More
  • Mar 6, 2014

    Liability Risk Is Beginning To Flow Down The Beef Production Chain 7

    The whole topic of liability is a frustrating one for cow-calf producers. After all, a cow-calf producer has no way of controlling what happens to the product once it leaves the ranch. However, in today’s litigious world, someone is going to be sued if a problem develops. Retailers, packers, and feeders tend to be much larger enterprises; thus, they’re much more appealing targets from a trial lawyer’s viewpoint. That doesn’t mean, however, that cow-calf producers are immune from such legal action....More
  • Mar 5, 2014

    Famous Oscar Selfie Raises $1.5 Million For HSUS 16

    What’s being called the “world’s most-famous selfie” went viral on Twitter shortly after it was taken and posted during the Oscars ceremony on Sunday night. The selfie was a quick snapshot of celebrities in the audience and included Oscars host Ellen DeGeneres, Jennifer Lawrence, Bradley Cooper, Julia Roberts, Brad Pitt, Meryl Streep, Angelina Jolie, Jared Leto and Lupita Nyong’o....More
  • Mar 4, 2014

    Coalition Is Working To Realize The Opportunity In Sustainability 6

    When’s the last time you thought of McDonald’s or Walmart as a customer? More important, when’s the last time you thought about McDonald’s as an ally?...More
  • Mar 3, 2014

    Reader Pens Poem About Ranch life; PLUS: 98 Fun Felfies

    BEEF’s “Why I Ranch” essay contest is underway, and one reader has penned a poem describing her love of ranching. Plus, we’ve rounded up nearly 100 felfies in a photo gallery for readers to enjoy....More
  • Feb 26, 2014

    In Ranch Management, People Make The Difference

    The manager’s job is to create an environment in which people want to excel and then provide the tools, training and freedom to do it....More
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