More in Business

  • Jul 21, 2014
    blog

    Why Ranchers Should Care About The Documentary “Cowspiracy” 34

    A new documentary entitled, “Cowspiracy,” paints the beef business in a very negative light, citing cattle as the sole reason we have sustainability issues on our planet. Ranchers will need to “beef” up on their beef production facts to help balance out the conversation about sustainability and animal agriculture....More
  • industry, expertise, appreciation, understanding, beef, level, experience
    Jul 17, 2014
    blog

    Expert Advice Doesn’t Eliminate Learning Things The Hard Way 5

    I’ve come to believe that with expertise comes a lack of understanding or appreciation about exactly what it took to get to that level of expertise....More
  • miranda lambert & carrie underwood differ on farming support
    Jul 17, 2014
    blog

    Miranda And Carrie – Which One Holds 'Somethin’ Bad' For Ranchers? 21

    Country music sensations Miranda Lambert and Carrie Underwood have a few things in common. However, there’s one big difference between the duo -- their choice of animal welfare charities....More
  • Jul 16, 2014
    blog

    4 Feel Good Stories: Peterson Bros, Steer Auction, Burger Facts & Ranching Memories

    Too often, beef is portrayed in the media in a negative light, so it’s always nice to see positive stories make the headlines. Here are four stories that celebrate animal agriculture....More
  • lessons learned from showing cattle
    Jul 15, 2014
    blog

    Showing Cattle Is More Than Ribbons And Banner 3

    When it comes to showing livestock, an individual not only reaps physical reward at shows, but more important, gains underlying skills that will never be replaced....More
  • Jul 15, 2014
    blog

    5 Ways Rodeos Can Help Connect City & Country 6

    Rodeos are a public arena to showcase rural America. Cowboys and cowgirls, make sure to put your best foot forward at these events, so our consumers continue to respect and appreciate farmers and ranchers. Here are five ways rodeos can help to connect city and country....More
  • will beef producers expand?
    Jul 10, 2014
    blog

    The Decision To Expand Isn’t As Simple As It Once Was 3

    Are producers going to add 100 cows and invest $300,000 to do it? Or will they use that money to pay off debt, upgrade the tractor, and remodel the kitchen?...More
  • communication in ag
    Jul 10, 2014
    blog

    Communication Is A Big Need In Ranching 1

    Effective communication is the key to any successful business, business partnership or personal interaction....More
  • Jul 10, 2014
    blog

    12 Reasons You Should Be Proud To Be A Hard Worker 4

    “Dirty Jobs” host Mike Rowe shares his SWEAT Pledge, as part of a $1 million scholarship fund to get Americans back to work. The pledge is one that ranchers follow every day, and I think you’ll appreciate the advice Rowe gives....More
  • Jul 9, 2014
    Video

    Michele Payn-Knoper: Connect With Consumers' Hot Buttons

    Michele Payn-Knoper is a leading farm and food advocate who works to connect the farm gate with the consumer plate. With 98.5% of the U.S. population today living off the farm, she encourages farmers and ranchers to connect with consumers’ “hot buttons” and speak their language....More
  • meat market update
    Jul 9, 2014
    Video

    Meat Market Update | Tight Cattle Supply Continues To Challenge Market

    The tight slaughter cattle supply have reduced the total supply of beef at a time when demand has been good. The last six weeks that included three major grilling holidays are always very important to the beef market....More
  • Jul 9, 2014
    blog

    What Can Ranchers Learn From A Hunting Cheerleader? 6

    Hunting has been in the crosshairs of mainstream news lately as a result of hunter Kendall Jones posting images on Facebook of her big game hunts; the photos were later banned from the social media site. The images caused a heated debate about hunting, conservation and eating meat. I believe ranchers can learn a few lessons from this debate to better represent meat production online....More
  • Jul 2, 2014
    blog

    5 Good Books For Summer Reading 6

    I do a fair amount of recreational reading, by which I mean reading that it isn’t related to my job. My wife likes to kid me that my reading subjects aren’t all that recreational, because it mostly revolves around autobiographical history....More
  • Jul 2, 2014
    video

    Ventura Limoncello Company

    James Carling is president of Ventura Limoncello Company, a company he founded in 2007 with his wife Manuela Zaretti-Carling after leaving a successful career in direct marketing in Chicago....More
  • Jul 2, 2014
    video

    Mark Shaw Explains The Purpose of The 4C Summit

    The 4C Summit is an executive leadership program hosted by Elanco and MICRO for their top producer clients in the beef and dairy industries. Mark Shaw, president of MICRO, provides some background on the strategy that went into the development of the 4C Summit concept....More
  • Jul 2, 2014
    Video

    Stephen J. Barnard On Opportunities In Agriculture

    Stephen J. Barnard addresses the logistical challenges and opportunities open to those in his market, as well as what he sees as very bright prospects for those engaged in agricultural production in general....More
  • Jul 2, 2014
    Video

    Harold Edwards On Sustainable Agriculture

    Harold Edwards is CEO and president of the Limoneira Company, which is headquartered in Santa Paula, CA. He provides his thoughts on the future of agribusiness, and the mission of the Limoneira Company....More

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