More in Business

  • May 23, 2012
    blog

    Weigh In On Industry Challenges 2

    As a young beef producer, I have my fair share of concerns about the cattle business. Obtaining the credit to purchase cattle, land, feed and equipment is a constant struggle. Maintaining a steady cash flow to pay the bills is of equal concern. In addition to increased input costs, new pressures from animal rights activists and politicians worry me. How will new regulations and policies change the way I do business? Meanwhile, unfounded consumer concerns about the safety and wholesomeness of beef leave me fearful about how they might impact demand?...More
  • May 20, 2012
    blog

    We Value Our Ranch Wives And Moms

    Although Mother’s Day has come and gone, I think it’s important to show appreciation of the women who raised us. My mom, Peggy, is a pretty incredible woman. In addition to raising three daughters, she is my dad’s right-hand man on the ranch. She can cowgirl up with the best of them -- wrangling calves, driving tractor, cleaning manure out of stained blue jeans, grilling up a savory steak, baking the best cookies ever, offering advice on life, or helping out with a school project. Seriously, she can do it all....More
  • May 18, 2012
    blog

    Start Your Fall Marketing Now

    This is the time when cattlemen should be contacting the last 10 purchasers of their product to see how they performed for them. Customer feedback is often far less expensive than consultants, and the results often far more compelling. Hopefully, you’ll hear glowing reports, but it’s the criticisms that will allow you to improve....More
  • May 18, 2012
    blog

    From Here On Out, Everything’s Political

    Agriculture has traditionally benefitted from a lack of the partisan wrangling that infects most other aspects of U.S. society. In fact, one could say that ag policy was one of the last bastions of bipartisanship and statesmanship, helped by the fact that the farm lobby and the farm coalition saw the necessity of working together. That fell apart with the more partisan nature of Washington, however, and such divisive issues as ethanol subsidies which benefited one farm sector at the expense of another....More
  • May 18, 2012
    blog

    Marketing Undergoing Subtle But Major Shift 1

    There have been a multitude of attempts to try to fix the problems created by a commodity system; everything from grids, to branded programs, to age and source verification, have created ways to recognize and capture value. While these programs have grown demand and increased total dollars available to purchase cattle and beef, they haven’t knocked down the barriers that keep the industry’s pricing systems based on commodity averages, rather than true value....More
  • May 16, 2012
    blog

    The Value Of Growing Up In Agriculture 7

    I’ll never forget how I first got my start in the cattle business. I was four years old and Grandpa told me if I helped him take care of a bottle calf, he would give me my very own heifer for payment. I took his business proposition seriously, and I accompanied my dad to the barn each day to offer the bull calf his bottle of milk. That fall, Dad and I looked over the replacement heifers, and I made my selection....More
  • May 15, 2012
    blog

    Campaign Aims To Raise Animal Care, Autism Awareness 2

    My family and I spent the weekend moving cow-calf pairs to pasture. As we loaded the first pairs into the trailer, I noticed a shadow from a fence post that was haphazardly leaning against the loading dock. The cow I was pushing up the alley stalled to examine the shadow and find the source of the potential danger. My thoughts immediately went to Temple Grandin. I have heard her speak countless times about keeping the alley clear of distractions, and we quickly moved the fence post, so the cattle would better move into the trailer....More
  • May 10, 2012
    blog

    HSUS Spoofed, Abuse Video Revealed 9

    The Humane Society of the U.S. (HSUS) is PETA in business suits, and their main mission isn’t saving dogs and cats -- it’s abolishing animal agriculture and eliminating meat, dairy and eggs from the dinner table. They accomplish this through litigation, legislation, lobbying, ballot initiatives, bullying and pulling on the heartstrings of consumers with emotional campaigns....More
  • May 9, 2012
    video

    Consider Both The Environment & The Consumer In Sustainability

    Tom Sunderland, vice president of marketing and communications for Ocean Beauty Seafoods LLC, headquartered in Seattle, talks about sustainability and food producers’ responsibility to both consider the environment and people....More
  • May 9, 2012
    video

    Effective Employee Management Begins With Understanding Personality Styles

    Managing a feedyard is easy. Managing the employees is the hard part. An Extension feedyard specialist says understanding who you are and your personality type, understanding who your employees are and their personality types, and knowing how to wade the swamp between various personality traits can help in not conveying unintended messages....More
  • May 9, 2012
    blog

    Do We Need Animal ID? 13

    The U.S. confirmed its fourth case of BSE in April, this one in a central California dairy cow. While the announcement sent shockwaves through the industry, the media coverage was fairly balanced and factual....More

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