More in Beef Marketing/Product Promotion

  • Apr 27, 2012

    Beef Demand, The Economy & The Checkoff 1

    Even with a sluggish economy, the recent furor over lean finely textured beef and this week’s BSE case, to name a few events, beef demand continues to exceed low expectations domestically, while exceeding its lofty expectations for exports. Those results continue to have a big day-to-day impact on cattle prices and likely help explain why producer support for the checkoff is at an all-time high....More
  • Apr 24, 2012

    What is Beef Demand Doing?

    If you judge beef demand by wholesale values, you likely turned a little queasy in March, thinking about those extra replacement heifers prowling the pasture....More
  • Apr 20, 2012

    We Can’t Forget The Nutrition Side Of Beef 1

    The beef industry has made lots of progress in communicating an accurate message on nutrition, with scientists and nutritionists advocating a more balanced approach than ever in the past. That science hasn’t dissuaded those intent on eliminating meat consumption and animal production, however. Anything that can be used to negate demand serves their purpose....More
  • Apr 5, 2012

    Random Ponderings On Various Current Topics

    Amid this week’s whirlwind of debate on the merits of lean finely textured beef (LFTB), USDA gave its tepid support of the product and process while floating the prospect of labeling. It is fascinating that many who herald the efficiency of the marketplace and the need for labeling in this regard are among those vehemently opposing voluntary labeling as to country of origin. That’s just one of a half-dozen topics in this week’s industry news that I found intriguing....More
  • Mar 28, 2012

    We Must Continue To Build Beef’s Value Equation

    It’s startling that the declining U.S. cattle herd and consequent record-high cattle prices are causing more concern than celebration. Perhaps it reflects fears that such prices can’t last or that they’ll inflict damage on the industry in terms of people eating less beef. Such fears are understandable, but unfounded....More
  • Mar 21, 2012

    I Declare Today “Meat-In Day!” 2

    Farmers and ranchers represent 2% of the U.S. population, and vegans represent another 3%. Yet, the debate is strongly fueled on both sides, with the remaining 95% wondering which foods are healthy, safe, ethical and environmentally friendly to feed their families. As food producers, it’s important to alleviate the guilt associated with animal products, which is a challenge when faced with vegan-made holidays such as yesterday’s Great American Meatout....More
  • Jan 18, 2012

    Let Kids Cowboy Up! 11

    Values of hard work, responsibility, animal welfare and environmental stewardship are instilled in kids at a young age....More
  • Jan 17, 2012

    Spin The Wheel For Beef 1

    Wheel Of Fortune is an iconic television game show with a viewing audience of more than 26 million people daily. When Bob and Nancy Montross, ranchers from DeSmet, SD, and founders of South Dakota Beef Bucks, were offered the opportunity to feature their VISA cards on the nationally televised show, it was a chance of a lifetime to highlight beef in front of America....More
  • Jan 12, 2012

    Saying Thanks, One Ribeye At A Time

    In this world, there are heroes, and there are terrorists. This blog post has both, and while bad news always supersedes a positive headline in mainstream media, I’m going to talk about the heroes first. More than $21,000 was raised at the Aberdeen Livestock Auction in South Dakota on Jan. 9...More
  • Jan 10, 2012

    Forget Facebook FarmVille, Explore Checkoff Cow Chow Game

    In college, my roommates used to waste countless hours playing FarmVille on Facebook. Basically, the game simulates what farming and ranching is like. Curious, I asked one of my pals to show me what it’s all about. My virtual farming buddy had a robust field of strawberries with a nice-sized cowherd grazing nearby....More

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