More in Beef Marketing/Product Promotion

  • Jun 17, 2014

    Chefs Hear Inspiring Beef Story 1

    Among the many effective activities that beef checkoff funds pay for is direct contact with chefs and foodservice professionals who prepare and serve beef. This direct contact not only provides the chefs with hands-on knowledge, but it builds relationships between the beef industry and its end users. And, upon occasion, it provides a little inspiration too....More
  • Jun 5, 2014

    Beef Up Your Competitive Position For Leaner Times Ahead 6

    There’s a tremendous amount of justified optimism about the future of the industry. However, the irony is that this optimism tends to lead to short-term thinking from a management perspective....More
  • May 22, 2014

    In Marketing Beef, We Shouldn’t Shoot Into The Middle 2

    since the majority of beef product is sold on a commodity basis, those products that look to capitalize on negative and invalid consumer perceptions end up reinforcing them and hurting the industry in the process....More
  • USDA photo by Lance Cheung
    Oct 25, 2013

    Community-Supported Agriculture (CSA) Provides A Real-World Taste To Urbanites 1

    Most community-supported agriculture (CSA) programs are focused on little operations that mostly specialize in vegetables or produce, but there are some that provide meat....More
  • Oct 24, 2013

    My Wife’s Absence Exposes Beef’s Convenience Shortcomings 14

    With my wife’s absence because of a three-week trip, my three kids and I have been conducting our own little research project in convenience foods, and the results are highly discouraging. I can definitely tell you that the beef industry is getting clobbered in the frozen-foods section....More
  • chinese beef market
    Oct 1, 2013

    Chinese Beef Market Surging; U.S. Locked Out 5

    The North American Meat Association (NAMA)reported this week that Canadian beef exports to China totaled 10,088 tons for the first half of this year. That’s triple the year-ago amount for Canada and illustrates how beef demand in China is booming....More
  • Jun 20, 2013

    Time Is Running Out On Beef Demand 9

    The numbers continue to tell a depressing story relative to the beef industry’s efforts to grow market share and demand. Perhaps most alarming is that we’ve become so conditioned to losing market share to our competitors......More

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