More in Beef Marketing/Product Promotion

  • Apr 5, 2012

    Random Ponderings On Various Current Topics

    Amid this week’s whirlwind of debate on the merits of lean finely textured beef (LFTB), USDA gave its tepid support of the product and process while floating the prospect of labeling. It is fascinating that many who herald the efficiency of the marketplace and the need for labeling in this regard are among those vehemently opposing voluntary labeling as to country of origin. That’s just one of a half-dozen topics in this week’s industry news that I found intriguing....More
  • Mar 28, 2012

    We Must Continue To Build Beef’s Value Equation

    It’s startling that the declining U.S. cattle herd and consequent record-high cattle prices are causing more concern than celebration. Perhaps it reflects fears that such prices can’t last or that they’ll inflict damage on the industry in terms of people eating less beef. Such fears are understandable, but unfounded....More
  • Mar 21, 2012

    I Declare Today “Meat-In Day!” 2

    Farmers and ranchers represent 2% of the U.S. population, and vegans represent another 3%. Yet, the debate is strongly fueled on both sides, with the remaining 95% wondering which foods are healthy, safe, ethical and environmentally friendly to feed their families. As food producers, it’s important to alleviate the guilt associated with animal products, which is a challenge when faced with vegan-made holidays such as yesterday’s Great American Meatout....More
  • Jan 18, 2012

    Let Kids Cowboy Up! 11

    Values of hard work, responsibility, animal welfare and environmental stewardship are instilled in kids at a young age....More
  • Jan 17, 2012

    Spin The Wheel For Beef 1

    Wheel Of Fortune is an iconic television game show with a viewing audience of more than 26 million people daily. When Bob and Nancy Montross, ranchers from DeSmet, SD, and founders of South Dakota Beef Bucks, were offered the opportunity to feature their VISA cards on the nationally televised show, it was a chance of a lifetime to highlight beef in front of America....More
  • Jan 12, 2012

    Saying Thanks, One Ribeye At A Time

    In this world, there are heroes, and there are terrorists. This blog post has both, and while bad news always supersedes a positive headline in mainstream media, I’m going to talk about the heroes first. More than $21,000 was raised at the Aberdeen Livestock Auction in South Dakota on Jan. 9...More
  • Jan 10, 2012

    Forget Facebook FarmVille, Explore Checkoff Cow Chow Game

    In college, my roommates used to waste countless hours playing FarmVille on Facebook. Basically, the game simulates what farming and ranching is like. Curious, I asked one of my pals to show me what it’s all about. My virtual farming buddy had a robust field of strawberries with a nice-sized cowherd grazing nearby....More
  • Jan 4, 2012

    McDonald's Features Real Ranchers In New Campaign 1

    A new McDonald’s ad campaign for 2012 features the real people who raise lettuce, potatoes and beef for the chain’s famous Big Macs and Quarter Pounders. Self-proclaimed “Beef Snob,” Steve Foglesong, an Illinois rancher and cattle feeder as well as former National Cattlemen’s Beef Association president, is featured in the ads....More
  • Dec 21, 2011

    2011 Best Burgers And Beef Prizes!

     With Christmas around the corner, you can bet many Americans will feast on festive entrees like green bean casserole, mashed potatoes and gravy, sugar cookies, fudge, candy canes and more....More
  • Dec 8, 2011

    Winter Conferences And Beef Bucks Winner

    'Tis the season for fighting winter cold and snow, feeding hay and grain, gearing up for calving season and attending annual conferences. Today's blog offers a recap of my business week of traveling, highlights from your best winter stories and the ......More
  • Aug 30, 2011

    Outback Steakhouse Gives Away 1,000,000 Steaks!

    "I have a smoldering love affair for medium-rare ribeyes at Outback Steakhouse." This was one of the many Facebook status update choices you can blast to the world about your love of beef at the restaurant. In one of the coolest beef promotions I may ......More
  • Jun 21, 2011

    It's National Steakhouse Month!

    June is quickly flying by, and I can't believe I didn't know that this month was not only National Dairy Month, but it's also National Steakhouse Month! How could I have missed this? Don't worry; I've compiled a list of ways to celebrate the remaining ......More

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