More in Beef Marketing/Product Promotion

  • Jun 20, 2013

    Time Is Running Out On Beef Demand 9

    The numbers continue to tell a depressing story relative to the beef industry’s efforts to grow market share and demand. Perhaps most alarming is that we’ve become so conditioned to losing market share to our competitors......More
  • Certified Angus Beef choice steak
    Nov 26, 2012

    CAB, Nolan Ryan Prove Quality, Consistency Pay

    Quality and consistency pay, even in a soft economy. Just ask those involved in the industry’s most successful branded beef program, Certified Angus Beef® (CAB). The program, which began in 1978, reported record sales for a sixth consecutive fiscal year (FY) that ended Sept. 30....More
  • Nov 1, 2012

    Dr. Oz Says Meat Is Not The Cause Of America’s Obesity Problem 12

    Mehmet Oz is a cardiothoracic surgeon, author and television host, as well as director of the Cardiovascular Institute and Complementary Medicine Program at New York Presbyterian Hospital. On his daily talk show, “The Dr. Oz Show,” the two-time Emmy® Award winner hosts nutrition experts, diet and fitness professionals and celebrities. Frankly, I find it ironic that five days/week, he can come up with new, innovative ways for folks to lose weight -- sometimes contradicting the idea presented the day before. But, once in awhile, I think Oz gets it right....More
  • Six Reasons To Eat Meat Every Day Of The Week
    Oct 22, 2012

    Six Reasons Why I Eat Meat Every Day -- Mondays, Too 86

    I’ve got to hand it to the vegetarian and vegan activists, they know how to create a movement to rally around. Only a small segment of the U.S. population actually follows a vegetarian or vegan lifestyle, but these folks have been able to take their ideas and make them mainstream. Universities across the country have adopted the Meatless Monday trend...More
  • Aug 17, 2012

    OCM, HSUS Team Up To Attack Checkoff 3

    In the wake of failed initiatives that include value-based marketing to the GIPSA marketing rule, the Organization for Competitive Markets (OCM) hits on an issue it hopes can reinvigorate anti-establishment fervor against NCBA. Allying with the Humane Society of the U.S., OCM files suit against the national beef checkoff....More
  • Jun 14, 2012

    Checkoff Leadership Is At The State Level 1

    There seems to be widespread agreement that the checkoff needs to be increased in order to maintain its effectiveness. But in the absence of leadership at the national level willing to push for an increase in the checkoff assessment, more states are taking the initiative to raise the funds needed to support the local and national programs they like....More
  • Jun 8, 2012

    The War On Obesity Begins In Earnest 4

    While New York City Mayor Michael Bloomberg’s efforts to limit the size and kind of soft drinks people can consume might seem like an issue that’s a long way from the ranch gate, the implications of such a move are anything but. That’s because the war on obesity is about much more than just overweight kids....More
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    Ribeye Steaks With Garlic-Jalapeno Chimichurri Sauce

    Ribeye Steaks With Garlic-Jalapeno Chimichurri Sauce By Kelly Nelson...More
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    Flat Iron Sliders

    Flat Iron Sliders by Bryan Waltz...More
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    Asian Style Short Ribs

    Asian Style Short Ribs by Devan M. Paulus...More
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    My Big Fat Greek Steaks!

    My Big Fat Greek Steaks! by Elizabeth Martin...More
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    Cowboy Tacos

    Cowboy Tacos By Jenn Zeller...More
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