More in Beef Marketing/Product Promotion

  • Jun 5, 2014
    blog

    Beef Up Your Competitive Position For Leaner Times Ahead 6

    There’s a tremendous amount of justified optimism about the future of the industry. However, the irony is that this optimism tends to lead to short-term thinking from a management perspective....More
  • May 22, 2014
    blog

    In Marketing Beef, We Shouldn’t Shoot Into The Middle 2

    since the majority of beef product is sold on a commodity basis, those products that look to capitalize on negative and invalid consumer perceptions end up reinforcing them and hurting the industry in the process....More
  • USDA photo by Lance Cheung
    Oct 25, 2013
    blog

    Community-Supported Agriculture (CSA) Provides A Real-World Taste To Urbanites 1

    Most community-supported agriculture (CSA) programs are focused on little operations that mostly specialize in vegetables or produce, but there are some that provide meat....More
  • Oct 24, 2013
    blog

    My Wife’s Absence Exposes Beef’s Convenience Shortcomings 14

    With my wife’s absence because of a three-week trip, my three kids and I have been conducting our own little research project in convenience foods, and the results are highly discouraging. I can definitely tell you that the beef industry is getting clobbered in the frozen-foods section....More
  • chinese beef market
    Oct 1, 2013
    Commentary

    Chinese Beef Market Surging; U.S. Locked Out 5

    The North American Meat Association (NAMA)reported this week that Canadian beef exports to China totaled 10,088 tons for the first half of this year. That’s triple the year-ago amount for Canada and illustrates how beef demand in China is booming....More
  • Jun 20, 2013
    blog

    Time Is Running Out On Beef Demand 9

    The numbers continue to tell a depressing story relative to the beef industry’s efforts to grow market share and demand. Perhaps most alarming is that we’ve become so conditioned to losing market share to our competitors......More
  • Certified Angus Beef choice steak
    Nov 26, 2012
    blog

    CAB, Nolan Ryan Prove Quality, Consistency Pay

    Quality and consistency pay, even in a soft economy. Just ask those involved in the industry’s most successful branded beef program, Certified Angus Beef® (CAB). The program, which began in 1978, reported record sales for a sixth consecutive fiscal year (FY) that ended Sept. 30....More

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