Beef Marketing/Product Promotion http://beefmagazine.com/taxonomy/term/6597/more en Should We Meet Consumer Desires, Or Educate Them? http://beefmagazine.com/blog/should-we-meet-consumer-desires-or-educate-them <div class="node-body blog-body">Every person I know who has ventured into a branded beef direct marketing system has undergone a fairly radical transformation – changing their focus from cattle to beef, and from markets to consumers.</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/my-view-country"> My View From The Country</a></li> </ul></div><p><a href="http://beefmagazine.com/blog/should-we-meet-consumer-desires-or-educate-them" target="_blank">read more</a></p> http://beefmagazine.com/blog/should-we-meet-consumer-desires-or-educate-them#comments Beef Marketing/Product Promotion Beef Quality Beef Advocacy My View From The Country Thu, 14 Aug 2014 20:03:00 +0000 78501 at http://beefmagazine.com “New” Study Repackages “Old” Anti-Beef Claims http://beefmagazine.com/blog/new-study-repackages-old-anti-beef-claims <div class="node-body blog-body">A new environmental report specifically attacks beef production.</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/my-view-country"> My View From The Country</a></li> </ul></div><p><a href="http://beefmagazine.com/blog/new-study-repackages-old-anti-beef-claims" target="_blank">read more</a></p> http://beefmagazine.com/blog/new-study-repackages-old-anti-beef-claims#comments Beef Marketing/Product Promotion Beef Advocacy Industry At A Glance My View From The Country Thu, 24 Jul 2014 17:40:00 +0000 77671 at http://beefmagazine.com Researchers Discover New Beef Byproduct http://beefmagazine.com/blog/researchers-discover-new-beef-byproduct <div class="node-body blog-body">USDA researchers have discovered a new beef byproduct, a coating that prevents rainwater from beading up on glass windows. </div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/beef-daily">BEEF Daily</a></li> </ul></div><p><a href="http://beefmagazine.com/blog/researchers-discover-new-beef-byproduct" target="_blank">read more</a></p> http://beefmagazine.com/blog/researchers-discover-new-beef-byproduct#comments Beef Marketing/Product Promotion Tips For Profit BEEF Daily Wed, 02 Jul 2014 10:00:00 +0000 76871 at http://beefmagazine.com It’s Time To Raise The Checkoff http://beefmagazine.com/blog/it-s-time-raise-checkoff <div class="node-body blog-body">Doubling the $1/head national beef checkoff should be a no-brainer. But perceptions about “control” of the checkoff and its spending continue to stymie efforts by various groups to do what should be obvious.</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/meat-matters">Meat Matters</a></li> </ul></div><p><a href="http://beefmagazine.com/blog/it-s-time-raise-checkoff" target="_blank">read more</a></p> http://beefmagazine.com/blog/it-s-time-raise-checkoff#comments Beef Marketing/Product Promotion Business Beef Advocacy Meat Matters Tue, 24 Jun 2014 17:54:00 +0000 76561 at http://beefmagazine.com <p><span>It&rsquo;s time for industry leaders to call these groups&rsquo; bluff and initiate an increase.&nbsp;</span></p> Chefs Hear Inspiring Beef Story http://beefmagazine.com/blog/chefs-hear-inspiring-beef-story <div class="node-body blog-body">Among the many effective activities that beef checkoff funds pay for is direct contact with chefs and foodservice professionals who prepare and serve beef. This direct contact not only provides the chefs with hands-on knowledge, but it builds relationships between the beef industry and its end users. And, upon occasion, it provides a little inspiration too.</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/beef-editors-blog">BEEF Editors&#039; Blog</a></li> </ul></div><p><a href="http://beefmagazine.com/blog/chefs-hear-inspiring-beef-story" target="_blank">read more</a></p> http://beefmagazine.com/blog/chefs-hear-inspiring-beef-story#comments Beef Marketing/Product Promotion Beef Advocacy BEEF Editors&#039; Blog Tue, 17 Jun 2014 17:42:00 +0000 76181 at http://beefmagazine.com 2014 Pasture To Plate Tour http://beefmagazine.com/beef-marketingproduct-promotion/2014-pasture-plate-tour <div class="node-body gallery-body">A recent tour for chefs and foodservice professionals, sponsored by the Kansas Beef Council, gave them the beef story from pasture to plate.</div> <div class="og_rss_groups"></div><p><a href="http://beefmagazine.com/beef-marketingproduct-promotion/2014-pasture-plate-tour" target="_blank">read more</a></p> http://beefmagazine.com/beef-marketingproduct-promotion/2014-pasture-plate-tour#comments Beef Marketing/Product Promotion Tue, 17 Jun 2014 16:16:00 +0000 76171 at http://beefmagazine.com <p>24 chefs, foodservice professionals, culinary instructors and students saw every facet of the beef production and marketing chain during the 2014 Pasture to Plate tour sponsored by the Kansas Beef Council. They also learned how to capitalize on beef&#39;s umami as they develop recipes and prepare and serve beef to their customers.</p> Research Supports Consuming Protein Throughout the Day http://beefmagazine.com/beef-marketingproduct-promotion/research-supports-consuming-protein-throughout-day <div class="field-byline"> Source: Oklahoma Farm Report </div> <div class="node-body article-body">Adults who consume protein evenly throughout the day—breakfast, lunch and supper—have a 25% increase in muscle maintenance, growth and repair rates, according to a study published in the Journal of Nutrition. </div> <div class="og_rss_groups"></div><p><a href="http://beefmagazine.com/beef-marketingproduct-promotion/research-supports-consuming-protein-throughout-day" target="_blank">read more</a></p> http://beefmagazine.com/beef-marketingproduct-promotion/research-supports-consuming-protein-throughout-day#comments Beef Marketing/Product Promotion Beef Advocacy Fri, 06 Jun 2014 20:32:00 +0000 75961 at http://beefmagazine.com Beef Up Your Competitive Position For Leaner Times Ahead http://beefmagazine.com/blog/beef-your-competitive-position-leaner-times-ahead <div class="node-body blog-body">There’s a tremendous amount of justified optimism about the future of the industry. However, the irony is that this optimism tends to lead to short-term thinking from a management perspective. </div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/my-view-country"> My View From The Country</a></li> </ul></div><p><a href="http://beefmagazine.com/blog/beef-your-competitive-position-leaner-times-ahead" target="_blank">read more</a></p> http://beefmagazine.com/blog/beef-your-competitive-position-leaner-times-ahead#comments Beef Marketing/Product Promotion Industry At A Glance My View From The Country Thu, 05 Jun 2014 21:12:00 +0000 75911 at http://beefmagazine.com Research Illuminates Need For More Beef Production Awareness http://beefmagazine.com/animal-welfare/research-illuminates-need-more-beef-production-awareness <div class="field-byline"> Glynn Tonsor, Christopher Wolf and Melissa McKendree </div> <div class="node-body article-body">Public interest in beef cattle welfare is growing in the U.S. </div> <div class="og_rss_groups"></div><p><a href="http://beefmagazine.com/animal-welfare/research-illuminates-need-more-beef-production-awareness" target="_blank">read more</a></p> http://beefmagazine.com/animal-welfare/research-illuminates-need-more-beef-production-awareness#comments Animal Welfare Beef Marketing/Product Promotion Beef Advocacy Wed, 04 Jun 2014 02:20:00 +0000 75831 at http://beefmagazine.com U.S. Beef Industry Needs A Two-Market Domestic Strategy http://beefmagazine.com/beef-marketingproduct-promotion/us-beef-industry-needs-two-market-domestic-strategy <div class="node-body article-body">The preferences and buying habits of U.S. beef consumers have changed significantly since the 1970s. </div> <div class="og_rss_groups"></div><p><a href="http://beefmagazine.com/beef-marketingproduct-promotion/us-beef-industry-needs-two-market-domestic-strategy" target="_blank">read more</a></p> http://beefmagazine.com/beef-marketingproduct-promotion/us-beef-industry-needs-two-market-domestic-strategy#comments Beef Marketing/Product Promotion Industry At A Glance Thu, 29 May 2014 03:39:00 +0000 75561 at http://beefmagazine.com