More in Beef Demand

  • Mar 13, 2014
    blog

    What Can Growers Of Delicious Beef Learn From Growers Of Delicious Apples? 3

    I’ll never forget the illustration that Jim Gosey, formerly the University of Nebraska Extension beef specialist, once presented at a meeting long ago. Gosey talked about the apple industry and related how the Delicious variety of apple once dominated that industry in market share. Its growers were committed to maintaining that position and thus listened to what the consumer wanted. They developed the perfect color and shape (perfect for sitting on the teacher’s desk), and gave it that cool crisp sound when it’s split....More
  • Mar 6, 2014
    blog

    Liability Risk Is Beginning To Flow Down The Beef Production Chain 7

    The whole topic of liability is a frustrating one for cow-calf producers. After all, a cow-calf producer has no way of controlling what happens to the product once it leaves the ranch. However, in today’s litigious world, someone is going to be sued if a problem develops. Retailers, packers, and feeders tend to be much larger enterprises; thus, they’re much more appealing targets from a trial lawyer’s viewpoint. That doesn’t mean, however, that cow-calf producers are immune from such legal action....More
  • winter weather dampens beef demand
    Feb 13, 2014
    blog

    Enough With This Weather; Consumers & Ranchers Need A Break 3

    The impact of consumers homebound by ice and snow impacts beef demand as well as cattle producers....More
  • Jan 27, 2014
    blog

    Why Is Beef Demand Growing As Per-Capita Income Shrinks? 2

    As domestic per-capita wealth overall declines, there is a growing demand for pricier beef. Here are three reasons for the wealth-beef paradox....More
  • Dec 19, 2013
    blog

    The Bottom Line Is That Beef End-Product Quality Matters 2

    The value that the consumer puts on the eating experience, and the amount and quality of product we put on the plate, ultimately determines the amount of dollars that enter our industry....More
  • beef demand
    Sep 12, 2013
    blog

    It’s A Long, Long Road Back To Recovering Lost Beef Demand

    The industry has learned to compensate and move forward when market shocks like BSE and LFTB happen. Unfortunately, while the damage can be inflicted in mere days, it takes cattlemen decades to recover, if ever....More
  • Aug 29, 2013
    blog

    Beef Quality vs. Economy Isn’t The Real Question 3

    As a commodity business, the biggest focus has always been on lowering the cost of production. But the great irony is that beef can’t compete on a cost basis with pork or poultry. Thus, our niche is being the low-cost producer of a high-quality product. The trick is, and always has been, finding the balance....More
  • PED virus
    Jul 11, 2013
    blog

    PED Virus Worries U.S. Hog Industry 3

    The presence of porcine epidemic diarrhea has now has been reported in swine herds in 16 states in the U.S., and confirmed in Iowa and North Carolina, the nation’s top two hog-producing states, respectively....More
  • beef checkoff photo beef demand
    Jul 3, 2013
    blog

    Ominous Warnings In The Midst Of Good Times 5

    The vast majority of beef producers support the checkoff, but even its most avid supporters recognize that the declining revenue is becoming a major issue in regard to the program’s effectiveness....More
  • pork prices buy up beef market share
    Jun 27, 2013
    blog

    Pork Is The New Poultry As It Buys Market Share

    The lesson for the beef industry is that we had better figure out a way to combat these market share-buying strategies by our pork and poultry competitors, because they certainly aren't backing off on their efforts....More
  • Jun 20, 2013
    blog

    Time Is Running Out On Beef Demand 9

    The numbers continue to tell a depressing story relative to the beef industry’s efforts to grow market share and demand. Perhaps most alarming is that we’ve become so conditioned to losing market share to our competitors......More
  • USDA photo by Lance Cheung
    Jun 6, 2013
    blog

    Monday Junk Food Sales About To Spike In San Diego 1

    Five people on a 4-1 vote, operating without good science, eliminated 20% of the meat consumption by more than 130,000 school children in San Diego resulting in Meatless Monday in the school district....More
  • grilling and beef demand
    Jun 6, 2013
    blog

    Beef Demand, With Profitability, Is All-Important

    Regardless of whether beef demand improves this summer or not, the size of this icattle ndustry and producers’ profitability rest primarily on the strength of beef demand, and we need to refocus our efforts on that. No, we are not going to head the way of the lamb industry, but I don’t want us to completely cede our position at the center of America’s plate, either....More
  • consumers flinch with high beef prices
    May 24, 2013
    blog

    Beef Demand Remains Surprisingly Strong Despite High Retail Prices 1

    As retail prices grow with decreasing supplies, consumers receive less value for their beef purchase unless benefits continue to increase....More
  • May 2, 2013
    blog

    Weather Playing Tricks On Consumers And Cattlemen Alike

    It looks like another year of crazy weather, and the result is a whipsaw for cattlemen. Cool weather, particularly on the East Coast, is keeping grilling season at bay. Meanwhile, cattlemen are dealing with too much moisture in some places and too little in others....More
  • beef checkoff audit results
    Apr 4, 2013
    blog

    Two Views On The OIG’s Checkoff Audit 2

    Wile the OIG’s audit of the checkoff was very reassuring about the program and its stewardship, a second way to look at the OIG report is with a real sense of disappointment....More

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