More in Beef Quality

  • beef efficiency contest
    Aug 29, 2014

    BEEF, TAMU & Merial Team Up For New Interactive Contest

    The contest is designed to help cattle producers better understand the relationship between cattle efficiency and profitability, and an important facet of the exercise will deal with the role of RFI....More
  • Aug 27, 2014

    Energy-Guzzling Billionaire Gives Up Burgers For The Environment 1

    There’s at least a little bit of hypocrisy in all of us. We all, at times, don’t fully walk our talk, and that’s just plain human nature. Some hypocrisy is so subtle that it takes a bit of background knowledge and a little ruminating to appreciate, while other incidents slap you across the face with their immediate clarity....More
  • Aug 25, 2014
    Sponsored By Merial, Presented By Texas A&M

    How Tenderness Is Measured In A Beef Carcass

    Hannah Lairdand and Tanner Lukemeyer, Texas A&M Sensory Testing Facility, explain how the Warner-Bratzler Shear Force Protocol is done on meat cuts....More
  • Aug 25, 2014
    Sponsored By Merial, Presented By Texas A&M

    How To Determine A Beef Quality Grade

    Dr. Dan Hale, Texas A&M, explains how marbling, color and carcass maturity help determine beef quality grade....More
  • Jul 8, 2014

    What Happens On The Ranch Doesn’t Stay On The Ranch

    As the ability of genomics and DNA marker technology to help cattlemen becomes more apparent and available, the number of traits to consider grows. While production-related traits will always be important, consumer-related traits may well grow in importance too....More
  • May 13, 2014

    Iowa Set To Debut New Generation Of Beef Plants 3

    Iowa cattle feeders will start delivering cattle to a brand-new beef processor, Iowa Premium Beef’s (IPB), IPB’s Tama, IA, plant this fall....More
  • Mar 25, 2014

    Consumers Hear Only Half The Story On Food-Borne Illness 2

    When activist groups and media sensationalize food-bone illness outbreaks without providing the context of the overwhelming safety of the U.S. food supply, they do a disservice to consumers, government and industry....More
  • Mar 13, 2014

    There Is No Magical Cow Size That Guarantees Profitability 12

    I had several people this week dispute my statement from last week that biological efficiency doesn’t vary among the accepted range in mature size in the industry (“The Bearish Math On The Beef Industry Doesn’t Add Up”). The bottom line is that maintenance costs rise as mature size increases, but it’s not a 1:1 relationship. In fact, the general rule of thumb is that maintenance costs are calculated by taking mature size to the .7 power....More
  • Mar 9, 2014

    The Beef Industry's Ultimate Goal Should Be A Satisfied Consumer

    Begin with the end in mind. This is one of the principles Stephen Covey mentions in his “Seven Habits of Highly Effective People.” This “habit” can be defined and applied in several different ways, but it basically means that before starting a project, you should determine your ultimate goal and remain focused on that goal....More
  • Mar 6, 2014

    The Bearish Math On The Beef Industry Doesn’t Add Up 11

    The beautiful thing about economics is that it is still part art and not all science. Look hard enough and you can always find an economist to support your view. In fact, a lot of economic reports are created to justify a market position or view, rather than to accurately forecast or explain the market. Still, there’s always a lot to be learned from these economists....More
  • man loses weight on McDonald's diet
    Jan 15, 2014

    Moderation And Choices, Not Hysteria, Will Fight Obesity 4

    Iowa teacher imparts valuable life lessons using a McDonald’s menu....More
  • chipotle ads attack agrigulture
    Sep 19, 2013

    A Scarecrow Aptly Named 3

    Here’s an inconvenient truth—negative marketing works. Or perhaps “unfortunate” is a better word. From politicians still in office to those on the outside, like Al Gore, negative marketing is standard fare. Now it appears the same holds true in the food world....More

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