Edgardo Navarro Linares has been promoted to vice president, multicultural marketing, McDonald's USA. Navarro will be responsible for McDonald's U.S. strategic and ethnic consumer marketing efforts. He will report to McDonald's U.S. Chief Marketing Officer Neil Golden and assume his new role on Jan. 4.

"Multicultural marketing at McDonald's is more than segmented ethnic advertising campaigns; it's a business imperative and an integral element in our business strategy and marketing plans," Golden says. "With Edgardo's leadership, we will continue to align and allocate resources in support of the most significant growth areas of our business and ensure that an ethnic consumer perspective is understood and applied at all points throughout the marketing process."

"With the growing influence of ethnic consumers on mainstream trends including music, food, sports, fashion and lifestyle, I am delighted to take on this new role and build upon McDonald's success as a brand that customers know and trust," Navarro says. "Our multicultural marketing efforts are critical in helping us to expand and build brand relevance in the U.S. with our diverse customer base. I am honored to assume this responsibility."

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