A new ad campaign for Wendy's revives the company's catchphrase from 1984.
As the hamburger wars heat up, Wendy’s is rolling out the biggest weapons in its marketing arsenal, asking a familiar question again and bringing back some famous names.
To promote a revamping of its mainstay Single, Double and Triple burgers, Wendy’s is reviving “Where’s the beef?” — the query heard in a 1984 commercial that became a national catchphrase.
Snippets of the original commercial, in which Clara Peller querulously bellowed, “Where’s the beef?,” began running on television and online.
The goal of the snippets is to tease consumers into discovering that Wendy’s is finally answering the question by declaring, “Here’s the beef!”— in a new line of Dave’s Hot ’N Juicy Cheeseburgers, named after the Wendy’s founder, R. David Thomas.