Beef checkoff promotes the real value of beef to consumers
One result of the weaker U.S. economy has been a downtrend in prices for “middle meats” – favorite beef cuts such as tenderloin and rib eye. As a result, consumers have seen outstanding beef buying opportunities. The Beef Checkoff has been working in a variety of ways to promote higher end beef and steaks.
And, new web-based beef videos on the Beef It's What's For Dinner site, which include cutting and steak cooking tips, are one part of a larger beef checkoff-funded promotion that's informing consumers about the real value beef offers.
To view the broadcast version, link here.