Let's talk about steak for a moment. Was the last one you ate good? How about the one before that? Be honest.

The first bite, in all probability, was juicy and tender. Not bad. A brief hit of beefiness, enough to spur you on to the second bite. But by bite number four, there was a problem: grease. The tongue gets entirely coated in it. It is at this point that many hands reach for that terrible abomination called steak sauce. It's acidic and zingy and cuts through grease, but it blots out the weak flavor of the steak.

At steak houses all over the country, wine drinkers know the variety of grapes used to make the wine, the patch of earth where they were grown, and the year they were picked. They might even know whether the wine was aged in a barrel made from oak grown in France or America.

They don't know nearly as much about their steak.

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