Whole Foods Market and Hearst Ranch Beef are starting a joint educational program on the new line.
Whole Foods Market has launched its seasonal Hearst Ranch grass-fed beef program, which is the result of a partnership between Whole Foods Market Southern Pacific Region and Hearst Ranch Beef. The beef is produced by Hearst Corporation on its two Central California ranches: the 82,000-acre San Simeon Ranch, which surrounds the Hearst Castle, and the 73,000-acre Jack Ranch.
More than 600 head of Hearst Ranch grass-fed cattle are currently available, so product is limited to select Whole Foods Market locations in Southern California and will be available from June to August, or when quantities sell out.
This partnership between Stephen Hearst, William Randolph Hearst's great-grandson, and Whole Foods Market carries on the legacy of Hearst Ranch, which began in 1865, when William Randolph's father, Sen. George Hearst, purchased the land that became the San Simeon Ranch.
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