Dave Pratt has transferred a passion for teaching and innovative research after 15 years with the California Extension Service to ranch consulting, and has taught more than 150 Ranching for Profit courses across the U.S. and Canada.

Pratt works to increase ranch profits and sustainability through business, finances and people-management strategies.

Such strategies include trimming dead wood or money-draining enterprises from the ranch. Pratt says there are only three things that a rancher can do to increase profit:

1. Decrease the overhead costs.

2. Improve the gross margin/unit.

3. Increase the turnover (the number of units).

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