Wesley Bastia, president and CEO of JBS-Swift, believes that China and Russia are the emerging markets of the future.

Speaking at a meeting in the United States, at the Texas Cattle Feeders Association Meeting, Bastia asked for farmers cooperation in keeping imported cattle separate when farmers delivered their livestock to the beef plants.

This would enable the beef packers to keep the costs down, in operating the new COOL regulations, he says.

“All of us in this industry need to work to expand demand both here in the United States, and outside the United States. This is the key for us. If we expand demand, we have a better business for all of us," says Bastia.

JBS-Swift is the second largest beef processors in the United Sates, after the giant Tyson Foods Inc.