What is in this article?:
Local sourcing and nutrition are among the strongest consumer trends for 2013.
According to survey research from the National Restaurant Association (NRA), more than seven of 10 consumers say they’re more likely to visit a restaurant that offers locally produced menu items, and more than six out of 10 said locally sourced menus are a key attribute for choosing a restaurant.
Currently, a majority of table-service restaurants offer locally sourced produce, meat or seafood. Such availability is highest in the fine dining segment.
As for nutrition, more than seven out of 10 consumers in the NRA research say they are trying to eat healthier at restaurants now than two years ago – and women more so than men (75% vs. 66%). About three-quarters of consumers say healthy menu options are an important factor when choosing a restaurant (80% of women vs. 71% of men).
And restaurants appear to be responding to this increasing demand for nutritious options. In fact, 86% of consumers say restaurants are offering a wider variety now than two years ago.