National Beef Ambassadors John Weber, MN; Arika Snyder, PA; and Emily Jack, TX; recently traveled to Harrisburg’s 96th Pennsylvania Farm Show, the nation’s largest indoor agriculture exposition, to participate in the “Today’s Agriculture” exhibit. 

The National Beef Ambassador Program (NBAP) is funded in part by the beef checkoff and focuses on engaging consumers and youth through educational events. Nearly 400,000 visitors attend the show in Pennsylvania each year to learn about the good work being done on the farm, in the field, in the home and in the classroom, bridging the gap between “farm gate and dinner plate.”   

The new “Today’s Agriculture” exhibit features an 84-ft.-by-42-ft. barn, showing live farm animals in their typical housing and giving consumers a look at modern agriculture practices. Working in partnership with the Pennsylvania Beef Council, the NBAP team worked for two days to answer consumers' questions about where their beef comes from, including what beef cattle eat, how long it takes to raise beef before it can be consumed, and what the healthiest beef cuts are. Children and adults alike were intrigued to see the cattle on display in a traditional feedyard setting, and many young consumers had wide, curious eyes as they learned where the burger or steak they love comes from. 

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