The beef checkoff program has partnered up to promote summer grilling in nationwide campaign.
The Beef Checkoff Program, in partnership with the American GrillMaster Experience, announced the kick-off of a nationwide grilling tour taking place at Sam's Club National BBQ Tour events this summer.
Using beef grilling demonstrations, product samples, recipes and other checkoff-funded resources, the American GrillMaster Experience educates and informs consumers about the value and benefits of cooking with beef and grilling techniques.
A total of 30 events covering 25 states are slated for the 2013 tour, which runs from March to November. Events will take place at Sam's Club locations, as part of the Sam's Club National BBQ Tour, which is the largest Kansas City Barbeque Society sanctioned competition series.