Todd Churchill's Thousand Hills Cattle Co. has earned its reputation for making grass-fed beef taste good. Now, he's out to win over your dog.
Slowly but surely, grass-fed beef from the Thousand Hills Cattle Co. is becoming a familiar sight in groceries, co-ops, some of the Twin Cities' top restaurants and even on school lunch trays. Its next destination may be your dog's food dish.
Todd Churchill's ranching enterprise, inspired by author Michael Pollan's account of a steer's path to market, is rolling out Restoration Raw, a blend of raw grass-fed beef, sprouted grains, trace minerals and vitamins. The product came about after Churchill hired Will Winter, a holistic veterinarian formerly of the Uptown Veterinarian, to be herd health consultant.
Years earlier, Winter was persuaded that diet was key to improving a pet's health. He championed raw food -- what animals ate in the wild before becoming domesticated. Churchill had a ready supply of raw meat, and they figured out how to sprout grain on a large scale, "which turns it into a more easily digestible vegetable," he said.
Now the company is ready to dive into a growing market for raw pet food. Restoration Raw doesn't come cheap, selling for about $5 a pound in certain Lunds stores.
To read the entire article, link here.