A Unilever “2008 Winning Shoppers in Turbulent Times” study finds the economy is affecting many aspects of grocery store customers' lives, but the fresh meat and seafood category has a loyalty rate of more than 98%. That means customers won't stop purchasing fresh meat, even in tough times.

The survey found that 93% of consumers worry about rising food prices and more than 72% are ready to reduce spending, but reducing expenditures for meat is at the bottom of their lists.

See the survey results at: www.beefretail.org/uDocs/unilever_winning_shoppers_in_turbulent_times.pdf.