With research indicating 65% of households of 4+ people changing their grocery shopping patterns due to economic pressures, and 71% of consumers cooking more at home and eating out less, Cargill is rolling out a new promotional program called “Feed the Whole Family for $10.” It includes point-of-purchase signage, on-pack stickers, full-color recipe cards – each with a hearty ground beef recipe – and a website with more $10 recipes and resources.
“This program helps retailers address the economic pressures their customers are facing by providing cost-effective meal solutions as well as all of the recipes and preparation tips they need,” says Elizabeth Gutschenritter, Cargill brand manager. “Our research shows 30% of consumers are purchasing more ground beef than a year ago. Our goal is to ensure consumers a positive experience with the product by arming them with easy-to-prepare, great-tasting recipes that may provide a new experience with ground beef and spur repeat purchase.”
The promotion also includes an instant-win game that gives consumers the chance to win “Free Ground Beef for a Year.” Each of 14 winners will receive coupons redeemable for 150 lbs. of free ground beef.
The “Feed the Whole Family for $10” promotion runs through April 13 in 1,100 retail grocery locations across the country.