New meat labeling rules went into effect last week. USDA now requires nutrition facts labels on 40 of the most popular cuts of beef and poultry. Those labels will list calories, saturated fat, cholesterol, vitamins and total carbs, information USDA says consumers need and want.

"They want to be able to make well-informed choices and they want to be able to do that with information that's quick and easy to understand," says Elisabeth Hagen, USDA under secretary for food safety. Shoppers can now do side-by-side calorie comparisons of things like chicken breasts and pork tenderloin before taking it home to their families for dinner.

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