Millenials, who are categorized as being between 20 and 34 years of age, are a demographic that's increasingly interested in technology and social and online media.
The Cattlemen's Beef Board Vice Chair Kim Brackett explains that most millenialsgather their information digitally, thus the need for a stronger online presence.
"Most (millenials) have smart phones or tablets or they get their information on their computers. So the checkoff has made sure that we have a Web presence, a strong Web presence – we're looking at smart phone apps and we have online recipes, we've even strengthened our own 'Beef. It's What's For Dinner.' website," she said.
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