FFA members will learn how to apply their technology skills to advocate for agriculture by hosting at social media training during the 85th National FFA Convention and Expo on Monday, Oct. 22.

Two two-hour sessions will teach participants how social media play a role in leadership on a global, national, state and local level. Students will learn more about the need for advocates in agriculture and how they can authentically tell their story using social media.

“Last year’s inaugural social media training resulted in FFA leaders engaging in relevant, meaningful conversations about agriculture and food,” said Shane Jacques, education specialist with the National FFA Organization. “This year’s sessions will focus on developing new leaders who are confident to communicate on behalf of the industry they love.”

More than 135 delegates to the national FFA convention will take part in this session, sponsored by Rabo AgriFinance. The company is deeply rooted in food and agriculture in the United States and around the world and is committed to developing young agricultural leaders through their ongoing support of the FFA.

“Young people are on the cutting edge of social networking,” said Bob Wilhelm, senior vice president, marketing and communication for Rabo AgriFinance. “Strategic training takes FFA leaders to the next level and teaches them how to combine social media experience with their passion for agriculture and creativity, and it turns them into the advocates that agriculture needs.”

Digital specialists from AdFarm – an integrated marketing, branding and digital agency with an expertise in agriculture – will again present the social media training.

Students not in attendance can participate through live streaming at http://www.ihigh.com/ffafrom 1:00 p.m. to 3:00 p.m. EST. An archive will be available also at http://www.ffa.org/tellingyourstory. The 85th National FFA Convention and Expo in downtown Indianapolis concludes Oct. 27 and is expected to draw over 50,000 FFA members, advisors and supporters.