Larry Mehloff, 5L Ranch, Sheridan, MT, president of the Beef Improvement Federation (BIF) , presents BEEF Senior Editor Burt Rutherford (right) with the organization’s Beef Ambassador Award. The award is bestowed annually one member of the livestock media annually in recognition of their contribution to BIF and furthering the understanding of beef improvement. The award was made Thursday during BIF’s annual convention in Houston, TX.

See the list of other 2012 BIF honorees at