Bruce Berven is retiring as executive vice president of the Iowa Cattlemen's Association at a time when things are looking up for the beef industry.

The deep recession of the past few years hurt beef demand, which was reflected in cattle prices. This resulted in negative returns in the cattle feeding sector for a couple of years.

Recently cattle prices have improved, and consumer demand is growing.

"I think people are saying, 'We like beef and we're going to consume the product we like," Berven said.

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