JBS-Friboi says it won't buy cattle raised in areas of the Amazon deforested after Sept. 23, nor deal with farms caught raising cattle on indigenous lands or protected areas. The firm also plans to implement by early 2010 a traceability system to identify and exclude such operations, and expects to extend the same monitoring system within two years to its indirect suppliers.

Meanwhile, Ibama — Brazil's environmental protection agency — is removing 100,000 cattle being raised illegally in the Amazon, as part of an operation to control deforestation due to illegal cattle ranching.