The U.S. beef industry has initiated of a landmark checkoff-funded sustainability assessment. Previous checkoff-funded research demonstrated beef’s carbon footprint in the U.S. decreased 18% in the last 30 years; and numerous sustainability experts have recognized progressive cattle-raising practices in the U.S. as a model for the world. The next and significant step in this sustainability journey is a multi-year research project that will quantify inputs, outputs and identify opportunities for continuous improvement in beef cattle-raising practices.

The beef checkoff program will partner with BASF Corp. to conduct a comprehensive assessment of the current state of the U.S. beef industry and identify the most important areas of focus for future innovation. BASF is internationally recognized for its sustainability efforts. It has created tools and initiatives such as S.E.T. (Sustainability, Eco-Efficiency, Traceability) to help the food industry develop more sustainable products to meet the many global challenges and demands confronting the industry today, including the need to increase overall food production by 70% over the next 40 years to feed a growing world population while protecting the planet.

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