Portales Livestock Auction (PLA) is owned and operated by Randy Bouldin of Portales, NM. PLA' s market niche is primarily dairy cattle, the majority of which are cull cows sold for harvest. Approximately 700 head of cattle are sold each week through the PLA sale ring. Caviness Packing Company of Hereford, TX has historically been a major buyer at PLA. The PLA enterprise has been in operation for approximately 25 years providing a marketing service for a large area of Texas and New Mexico producers.

The Humane Society of the U.S. (HSUS) describes itself as the nation's largest and most effective animal protection organization. An animal rights organization headquartered in Washington, D.C., the HSUS is not to be confused with local community humane society shelters. Reliant on donations, HSUS is a successful fundraiser with assets in excess of $200 million, of which approximately $160 million are in the form of cash and securities (Dec. 31, 2005 financial condition).

On June 20, 2008 a meeting was held, per request by Animal Protection of New Mexico, at the offices of the New Mexico Livestock Board regarding alleged abuses and treatment of downer cows at the PLA. To read the entire article, link here.