The American Meat Institute (AMI), in conjunction with the American Meat Science Association (AMSA), has expanded its Meat MythCrushers campaign with the first of seven new myth-crushing videos that sets the record straight about myths associated with the use of ammonium hydroxide in some beef products.

We've received tremendous feedback thus far on the campaign," says Janet Riley, AMI senior vice president of public affairs and member services. "We want to keep the momentum going and continue to provide consumers with facts to make informed choices."

The Meat MythCrushers campaign features science-based information and resources in response to some of the most popular meat and poultry myths held by consumers, covering topics such as food safety, production methods, nutrition and animal welfare.

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