The 2011 World Ag Expo (WAE) kicks off today with a three-day (Feb. 8-10) feast of technology, exhibits, concerts, seminars, farm tours and more at the International Agri-Center in Tulare, CA.

“I think we’ll have a record-setting show in attendance and exhibitors,” predicts Lee Coito, 2011 WAE chairman. “Be sure to wear comfortable shoes and clothes.”

Excellent weather is expected to greet the expected 100,000 attendees and nearly 1,600 exhibitors to Expo, the world’s largest agricultural exposition.

Expo hours are 9 a.m. to 5 p.m. Tuesday and Wednesday, and 9 a.m. to 4 p.m. Thursday. General admission is $12/person.

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By the way, BEEF magazine will be presenting a trio of speakers in a Wednesday seminar series. Amanda Radke will speak at 10 a.m. on agriculture advocacy, while Wes Ishmael will address beef industry sustainability at 11 a.m. Rounding out the BEEF program at 1 p.m. will be tax expert Robert Gunther, who will address tax strategies for beef producers. Learn more here.