In a joint announcement today at the NASCAR Fuel for Business Council® meeting in Chicago, New Holland became the Official Agricultural Equipment of NASCAR®. New Holland, the latest NASCAR Official Partner, has served the needs of farmers and ranchers across North America for more than 110 years, and its equipment plays a critical role in the production of ethanol.
In 2011, NASCAR announced a switch in its three national series to Sunoco Green E15, a 15-percent ethanol blend fuel made with corn grown in the United States. The low-carbon fuel emits 20% less greenhouse emissions than unleaded gasoline. New Holland manufactures a wide range of equipment essential for the crop production and harvesting of corn used to produce the biofuel.
"We are proud of our newly expanded alliance with NASCAR and the role our equipment plays in helping power the sport,” said Abe Hughes, vice president of New Holland, North America. “We are the agricultural industry’s Clean Energy Leader, and are looking forward to further enhancing our 30-year relationship with a sport that is pushing the bar on clean and efficient fuel that is not only helping to restore America’s energy independence, but also serves to strengthen American farmers and the rural economy. New Holland stands 100% behind this impact.”
“NASCAR welcomes New Holland, a company rich in tradition and innovation, as our newest official partner,” said Jim O’Connell, NASCAR chief sales officer. “The use of New Holland’s equipment will positively impact hard-working family farmers grow the corn that will be used to produce ethanol.”
Growth Energy, a leading ethanol advocacy organization, and the National Corn Growers Association created the American Ethanol partnership with NASCAR to push for broad acceptance of a renewable domestic fuel for American motorists. New Holland will work to support this partnership throughout the remainder of the 2012 NASCAR season to support the farmers who play a vital role in the ethanol industry.
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED, MRN Radio, PRN Radio and SiriusXM Satellite Radio. NASCAR fans are among the most brand-loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as three international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada, Mexico and Europe. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America. The next NASCAR Sprint Cup Series race, the Geico 400, will air September 16 on ESPN at 1:00 p.m. ET. For more information and a complete schedule, visit www.nascar.com
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About NEW HOLLAND AGRICULTURE
New Holland Agriculture is a division of CNH Global N.V. (NYSE:CNH), a majority-owned subsidiary of Fiat Industrial S.p.A.(FI.MI). New Holland Agriculture sells and services an innovative line of agricultural equipment, including a full line of tractors, hay and forage equipment, harvesting, crop production and material handling equipment. Sales, parts and service are provided by more than 1,000 New Holland dealers throughout North America. For over 30 years, New Holland has been a supplier of tractors and equipment to maintain many of NASCAR-sanctioned tracks throughout the country and now is an official partner with the NASCAR organization.