The World Cancer Research Fund (WCRF)/American Institute of Cancer Research (AICR) released itsPolicy and Action for Cancer Prevention report that calls on all sections of society to make public health – and cancer prevention in particular – a higher priority. The report estimates that about 45 percent of colon-cancer cases and 38 percent of breast-cancer cases in the United States are preventable through diet, physical activity and weight management. This is a follow-up to the 2007 WCRF/AICR Expert Report, " Food, Nutrition, Physical Activity and the Prevention of Cancer: A Global Perspective.” As you might remember, the 2007 Expert Report found the “evidence” linking red meat and cancer to be “convincing,” and its panel of experts recommended limiting red meat consumption to 18 ounces (cooked) per week (about 2.6 ounces per day). The 2007 Expert Report also recommended avoiding processed meats. The beef checkoff Issues Management team is working with dairy and pork groups, as well as other industry stakeholders, to continue to monitor and respond as necessary.