Gulfood 2010, the Middle East’s largest food and beverage industry tradeshow, is off and running in Dubai. This year’s theme of “Bigger, Better, Business” is particularly applicable to U.S. beef, as a record 18 suppliers are on hand to exhibit products. Gulfood 2010 has been billed as the largest exhibition in this event’s 23-year history, with more than 45,000 industry professionals expected to be in attendance over four days.

The Middle East has long been a mainstay for U.S. beef variety meat, but interest in U.S. muscle cuts is exploding – especially in Egypt. In 2009, beef muscle cut exports to Egypt increased by more than 600% in volume (to 14,277 metric tons or 31.48 million lbs) and nearly 500% in value (to $23.5 million) over the previous year. Despite a sluggish global market for variety meat, combined U.S. beef/beef variety meat exports to the Middle East achieved 7% growth in volume in 2009 while remaining steady in value.

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