Beef eater and figure skating star Sasha Cohen (16) will help reach youth about the benefits of eating beef. She'll be front and center in a cooperative program between the National Cattlemen's Beef Association (NCBA) and the U.S. Figure Skating Association designed to promote the importance of a healthy diet and the role beef plays in the development of girls ages eight to 12. The checkoff-funded public relations campaign will tap magazines and other information sources used by girls.

Lynn Cornwell, Glasgow, MT, is the new president of NCBA. President-elect is Wythe Willey, Cedar Rapids, IA. Eric Davis, Bruneau, ID, is vice president.

Dan Hammond, American Falls, ID, is chairman of the Cattlemen's Beef Board, the body charged with overseeing checkoff funds. Dee Lacey, Paso Robles, CA, is vice chairman, while G. Andrew (Andy) Tucker, Jr., Rockledge, FL, is secretary/treasurer.

Susan Hammons, Romance, AR, is the American National CattleWomen's (ANCW) “Outstanding CattleWoman of the Year.” The award is given to a member who has excelled at continued beef promotion while contributing support to the ANCW.

Jim Coelho, Fremont, CA, is president of Cattle-Fax, the Denver-based market information, analysis, research and educational service. Jim McAdams, Lubbock, TX, is president-elect; and Ken Stielow, Paradise, KS, is finance director.

Randy Blach, chief operating officer for Cattle-Fax, was named executive vice president (EVP). A native of Yuma, CO, and a 20-year Cattle-Fax veteran, Blach follows Topper Thorpe, who resigned as CEO and EVP after a 32-year tenure.

James Herring, Amarillo, TX, is the national winner of the 2001 Vision Award: Beef Innovator of the Year by the National Cattlemen's Foundation Inc. Sponsored by Bayer and Intervet Inc., the award recognizes beef industry leaders who have made their operation more profitable and efficient. Herring is the president and chief executive officer of Friona Industries.

Walt Rowden, Morrilton, AR, is the recipient of the 2000 Integrated Resource Management (IRM) Achievement Award. The award recognizes a producer or industry leader with long-term commitment to advancing IRM principles.

Father-son team, Lawrason and Ned Sayre, Waffle Hill Farm, Churchville, MD, won the $3,500 first prize in the first-ever IRM “Tips for Profit” contest. Sponsored by Pennington Seed, the award recognizes ingenious cattle producers for innovative, home-grown inventions. The $1,500, second-place award went to Pattie Farm, Harrison, AR. Lindsey Angus, Jayton, TX, claimed third place and $1,000. (See IRM Newsletter in Februray 2001 BEEF.)

The Triple U Ranch, Correctionville, IA, is the national winner of the National Cattlemen's Beef Association's Environmental Stewardship Award. Craig, Elaine, Brad, Karen, Kirk and Barbara Utesch and their children own and run the operation, which demonstrates innovative and sound practices that protect and improve natural resources.