A survey of European Union (EU) consumers found 52% don't to take animal welfare into account when making food purchases. The survey was conducted by Eurobarometer and underwritten by the European Commission.
For the entire EU-25, 59% said they wouldn't pay a price premium of 5% or less for eggs sourced from an “animal welfare-friendly” production system. In France, 66% of consumers voiced similar opposition to such price increases.
“I find the results really eye-opening,” says Kay Johnson, Animal Agriculture Alliance executive vice president. She says EU consumers' price sensitivity comes despite much of their food having labels that allow consumers to Internet-track many products back to the farm of origin.