Professional golfer Greg Norman is debuting a new “luxury brand” of Australian beef to the U.S. market. Called Greg Norman Australian Prime (GNAP), the line includes Greg Norman Signature Wagyu, a 350-day, grain-fed, super-premium line of Wagyu beef; and Greg Norman Premium, a range of 120-day, grain-fed beef. Also part of the program are Greg Norman 100% Australian Beef Patties and Hot Dogs.

The line (www.gnaprime.com.au) is produced in partnership with Australian Ag Company (AAco), which a GNAP release says has more than 600,000 “BSE-free cattle” on 24 stations and feedlots comprising 22 million acres in Queensland and Northern Territory. AAco's “farm-to-plate” standard ensures complete management over the entire supply chain, it says.

Norman sees a big future for quality Aussie grain-fed beef in the U.S. because “there's no doubt Australian food products, and beef in particular, resonate very strongly with U.S. consumers because of Australia's clean, green, wholesome image.”

For more info, visit www.gnaprime.com.au.