Raise efficiency and cut costs. Any producer would drool over the prospect of getting a nickel for each time he or she has heard or read that phrase.

Truth is, there's at least one other facet to longevity in cow-calf business — to get more for what you produce.

This 2003 edition of BEEF magazine's Cow-Calf Issue, our annual single-topic issue devoted exclusively to the cow-calf production segment of our readership, looks at all three — efficiency, costs and demand — in the context of calving season. The idea is to examine the potential profits and pitfalls regarding various calving times.

To do this, we've enlisted the help of some of the nation's top experts in a variety of topics dealing with a thorough examination of this issue. In addition, we also offer profiles on seven producers who have experimented with changes in calving season.

For more information on this issue and others having to do solely with cow-calf production and management, check out www.beefcowcalf.com. It's BEEF magazine's one-of-a-kind research resource for cow-calf producers. It's free and offers more than 2,000 research links to North America's latest and most pertinent fact sheets and university research reports for cow-calf production and management.