April 22 will mark the 40th anniversary of Earth Day and once again, the beef checkoff’s issues management and producer communications teams are helping cattle farmers and ranchers across the country share their environmental sustainability message with consumers. This year’s Earth Day campaign highlights the tradition and longevity of cattlemen’s environmental stewardship practices and reinforces cattlemen’s geographic diversity yet unity around being “green” with the resources in their area.

Robert Fountain, Jr., cattle producer from Adrian, Ga., and secretary/treasurer for the Cattlemen’s Beef Board, knows first-hand the importance of being a good steward of the land. Fountain explains some of his on-farm practices that help preserve the land.

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